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Need URGENT help!



6:42 pm on Apr 25, 2004 (gmt 0)

10+ Year Member

Can anybody make a brief list of website promotions strategies, please? It would be really appreciated!


6:50 pm on Apr 25, 2004 (gmt 0)


9:31 pm on Apr 25, 2004 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Welcome to WebmasterWorld, Prince.

If you're looking for just a quick_list of the simplest ways to start promoting a site, here are a few ideas:

1. Research and do a complete keyword analysis of the site, first thing
2. Optimize site for search engine placement
3. Submit to quality directories - Yahoo and ODP, and submit very selectively to portals and directories related to the industry the site is in.
4. Search for opportunities for inbound links to send traffic, including paid advertising.
5. Begin a PPC campaign for immediate traffic. Read up first to keep the costs down.
6. If applicable, put the URL & sig on all email correspondence
7. Off-line promotion including the URL in all of the company's printed materials.
8. Networking and building word-of-mouth site referrals

Anyone have anything to add?


9:42 pm on Apr 25, 2004 (gmt 0)

10+ Year Member

Maybe things to avoid;

Submit your website to 1000's of search engines
Anyone that says they will get you ranked at #1
Doorways, Cloaking, Hidden text, over optimisation.
PPC unless every click you get is worth a fortune.
Inktomi as above.
Ydotcom paid directory listing, better to get a local one where you don't have to pay every year.


5:02 am on Apr 26, 2004 (gmt 0)

10+ Year Member

Great reference from Brett Tabke on SEO (26 steps to 15K a day):


If you are looking for a top level list, I've been working on one for my clients as well. This isn't necessarily a recommendation list as each strategy has different applications where it works.

Traffic Driving Channels for a website:

Search Engines


  • Banner
  • Pop-Up/Under

Offline (Traditional)
  • Newspaper
  • Magazine
  • Newsletters
  • TV
  • Radio
  • Billboard

Affiliate Programs

  • Natural
  • Negotiated

Direct Marketing
Phone (includes text messaging)


  • Natural
  • Planned (PR)

Planned (Viral campaigns)

Branded URL

Specialty Services
MyPoints (10 million registered users)

Guerrilla and alternative marketing

Hope this helps and hope it's in time.


5:31 am on Apr 26, 2004 (gmt 0)

What if you run a content only site, like hollywood.com and don't really sell anything? Obviously you could sell DVDs, posters etc. through affiliate accounts, but still that won't make you much money I don't think unless you got huge traffic. Also promoting through affiliates won't help because you can't offer them a percent profit.

Any ideas then if your site is pure content?


Robert Charlton

7:51 am on Apr 26, 2004 (gmt 0)

WebmasterWorld Administrator robert_charlton is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Any ideas then if your site is pure content?

If the site is pure content and the content is worth linking to, then inbound links should be much easier to get, either through requests to related sites or via recommendations in subject-related newsletters, etc.

You probably wouldn't do a PPC campaign, but all other promotional methods listed would apply. If the site is a site for an qualified non-profit organization, then you might look into a Google Grant for PPC as well. Free publicity should also be easier to get.


8:23 am on Apr 26, 2004 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

If it's a bonafide non-profit it qualifies for a Zeal submission, which is free.


2:24 pm on Apr 26, 2004 (gmt 0)

If you've got great content...
charge a subscription fee for it!

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