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Single most important change to a page

if you could only pick one

     
5:39 pm on Apr 19, 2004 (gmt 0)

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Okay, okay... I know the first thing you will say, that you can't make that kind of choice. That all elements of on-page SEO are important and have to work in tandem.

But what if you had to pick one, and only one. Which change to a page would you consider to be the most important as far as SEO?

5:47 pm on Apr 19, 2004 (gmt 0)

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Size. I see too many 300k pages out there.
5:50 pm on Apr 19, 2004 (gmt 0)

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<TITLE>
8:17 pm on Apr 19, 2004 (gmt 0)

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<title></title>

The most important element of a quality web page.

8:20 pm on Apr 19, 2004 (gmt 0)

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Yup, I would go with TITLE also.

TJ

8:22 pm on Apr 19, 2004 (gmt 0)

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Size. I see too many 300k pages out there.

Page size doesn't play a role in ranking.

2:39 pm on May 28, 2004 (gmt 0)

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i finally added page titles to my forum posts, hope it helps me in the rankings...
2:41 pm on May 28, 2004 (gmt 0)

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I would go for title as well.
2:42 pm on May 28, 2004 (gmt 0)

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Title, but new content is a close second, if you double or triple a page's relvant content, you will prbably se some SERP movement.
2:42 pm on May 28, 2004 (gmt 0)

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Another vote for title.
11:58 am on June 2, 2004 (gmt 0)

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+1 for title, well written of course.
3:35 pm on June 2, 2004 (gmt 0)

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Title i would say. But keep an eye on keyword prominence. Try to keep you keyword as close to the sentence. e.g <Title>Keyword blah blah blah</Title> would work better than <Title>blah blah blah keyword</Title>. Good luck
3:58 pm on June 2, 2004 (gmt 0)

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I say provide useful content. But no method is an island.

Try creating a page with a title and no content. Then create another with useful content and no title. Don't include any META tags in either. Then provide equal links into each page. Which do you think would do better?

You probably don't need to actually do it. I'm not going to, but I am convinced that the page with content and no title would stand a better chance of actually showing up in some SERPs. But I would be more surprised to find either.

4:35 pm on June 2, 2004 (gmt 0)

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Y: Title
G: KW strategy
4:39 pm on June 2, 2004 (gmt 0)

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I recently changed my titles to be more specific and include keywords. Haven't changed anything else...yet. Now I get all sorts of hits to my deeper pages that never saw the light of day before.

Definately <title></title>!

5:13 pm on June 2, 2004 (gmt 0)

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I suppose it depends on which part of the page is the weakest - maybe KW density isn't so good compared with your competitors - maybe the copy doesn't read good. Just look at it from a readers point of view.
7:33 pm on June 2, 2004 (gmt 0)

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meta tags

***ducks and runs away***

2:39 am on June 11, 2004 (gmt 0)

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in what sort of bizarre screwed-up world am I only allowed to make one change to my web page?

;o)
(or

ps.. title, if the page content is relevant to it.

2:49 am on June 11, 2004 (gmt 0)

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i finally added page titles to my forum posts, hope it helps me in the rankings...

It will, I just did that, as soon as pages were indexed I got top 10s for the subjects of the threads. Of course make sure forum has search engine friendly urls, no session ids given to bots etc.

Try creating a page with a title and no content. Then create another with useful content and no title. Don't include any META tags in either. Then provide equal links into each page. Which do you think would do better?

I did this a while ago, page with title, everything except content, had one or two sentences, looked up one day and it was number one in google for 2 word key word phrase, forced me to expand that part of the site since keyword phrase was not uncommon, but expanding that part of the site worked just like Brett Tabke says it does, add content every day, do everything else right.

8:59 am on June 11, 2004 (gmt 0)

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Title of course!
9:18 am on June 11, 2004 (gmt 0)

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[***ducks and runs away***]

LOL

Title is the one!

2:26 am on June 12, 2004 (gmt 0)

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Is it okay to seperate words in the title with an underscore? Example: Best_Books_on_Widgets
5:41 am on June 12, 2004 (gmt 0)

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Is it okay to seperate words in the title with an underscore? Example: Best_Books_on_Widgets

Don't do that :( Try a Google search on best_books_on and there are zero results because it is seen as all one word rather than three words.
7:34 am on June 12, 2004 (gmt 0)

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Usability.

Assuming my page already has a good title, decent content, meta tags, then the single most important change I can make to that page is to be sure that everyone that views it views what I intended, not some obfuscated version.

3:47 am on June 20, 2004 (gmt 0)

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Are you sure about this underscore thing? I know of several successful optimized sites which use them for filenames. I've been using dashes to seperate words on my sites. I'm not sure if thats the best thing to be doing.
4:06 am on June 20, 2004 (gmt 0)

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Is it okay to seperate words in the title with an underscore? Example: Best_Books_on_Widgets

I would say no, it is not okay. My first question would be why? What purpose does that serve? For one, it doesn't look right. Two, it goes against most readability standards. And three, it really doesn't make sense to do that.

8:46 pm on June 21, 2004 (gmt 0)

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title,

and if you are dealing with a page size that is large just get the links to the top of the page ;)

9:08 pm on June 21, 2004 (gmt 0)

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content then maybe <title></title>, I've seen sites rank against stiff competition in Y SERPS without a title tag.
1:02 am on July 1, 2004 (gmt 0)

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Search engines limit size of a cached page. For example, Google will only cache a full page if the size of its HTML is less than 101 Kb (images and external scripts are not included). Yahoo! caches text of up to 500 Kb per page. This means if your HTML page is too large, search engines will not cache the full page, and only the top part of the text will be searchable.
4:50 pm on July 1, 2004 (gmt 0)

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"i finally added page titles to my forum posts, hope it helps me in the rankings... "

Can somebody please clarify this for me? I've seen it mentioned a couple of times about helping your rankings. Is this referring to placing a link to your site in a forum? Does this count as an incoming link?

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