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Single most important change to a page

if you could only pick one

     
5:39 pm on Apr 19, 2004 (gmt 0)

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Okay, okay... I know the first thing you will say, that you can't make that kind of choice. That all elements of on-page SEO are important and have to work in tandem.

But what if you had to pick one, and only one. Which change to a page would you consider to be the most important as far as SEO?

2:28 pm on July 5, 2004 (gmt 0)

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Can I throw in H1 tags?
This 31 message thread spans 2 pages: 31