Bringing people back over and over

web glue

[beakertrail]

I've heard many run-of-the-mill ideas for bringing people back to a content rich site other than just the content, and frequency / accuracy of the updates such as e-cards, webmail, etc.

What other ideas have people used or are trialling and what kinds of successes are being experienced?

Beaker

[digitalv]

Content is really the only reason people keep coming back ... if the content is updated and it's what the visitor wants, they'll come back.

Of course there are always contests ... do a daily giveaway of something, but make people register every day. Those USB Thumb drives are a great give-away item, seems everyone wants them.

[beakertrail]

yeah, i want one!

Beaker