Marketing Budget Allocations

Marketing Spending - How is money allocated

[totheweb]

I'm looking for a current breakdown indicating where marketing departments are allocation their spending between web, print, direct mail, magazines, etc.

Can anyone point me in the direction of current stats?

Thanks!

Rosemary

[lty83]

well i currently am the president, marketing directory, programmer, shipping and receiving, customer service.. u get the idea.

so far i've been using money for overture and different customer service progs/plans, i read for every dollar invested in customer service there is a $60 return, whether its true i don't know yet, heh

I also spend money on different things that give me more knowledge on seo, or tools for helping that, not so much paying someone to do seo but different things like URI rewriting software, etc,

overture hasn't really givin me satisifaction yet, my roi is really low, i'm going to venture into adwords next, see if they work any better

hope this is some help?
heh