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Had a rqst fm a customer wanting search engine demographic performance numbers (the same way that a business would expect to get marketing demographic numbers in a conventional TV/Radio/Print media marketing campaign.)
I know that we have these stats from our own site ( a maritime industry portal, Maritime Global Net, www.mgn.com ) which gives me continent, country, state and province traffic stats. Is there a search engine info web site like yours or search engine watch that has this info? Comparative perhaps, between the different search engines?
I presume also that the engines themselves have the numbers, the obvious follow-up question would be 'are they of any validity?' Or would the search engine traffic stats most likely shake out as a basic breakdown of population, at best? If they are of any value, (thinking that the stats would be of dubious value) where can I find them? Would I (and hence, by default, the customer) have to pay for them?
I know that those are a lot of questions for a first time poster. Thanks for the patience in reading it, and thanks in advance to any/all who post ideas and answers.
Have many more questions. Nice to find the board and to meet you all. I will check the board as often as I can, but if possible, if you answer, can you pop it to me via E-Mail as well at coastal software @ yahoo . com (remove spaces)
Coastal Software/Maritime Information Systems Inc.
Bristol RI, USA
I was just discussing this in email with two different people. All three of use were/are perplexed at the complete lack of publicaly available demographic and psycographic data on search engine users.
There are several outlets where you pay for figures (double click, nexus lexus, npd.com, etc), but those generally start at six figures and require signing away your first born in nda agreements.
It really is a sad state of affairs when you consider the tracking potential of todays computers - why more valid data on users isn't available is interesting. I think there is a void here to be filled.