Single Word Promotion

Search Engine single term broad term

[Newwebguy1]

Long story short a very intelligent friend of mine pulled me over to his computer the other night during a talk about coaching our Son's Little league. We were looking for information on baseball bats, but he searched on a single word baseball and then waded through the results until he found what he was looking for.

This really put me back in my seat seeing such a bright computer literate guy searching for a particular piece of info by using a single word broad term rather than two or three words to narrow the results. This has me thinking I should try to lure more people to my site using and concentrating more on the single term.

How do I raise myself higher in the search engines for a particular broad term, or should I say what is the most critical aspect, is it the term density, aging,inbound links, relevance, etc. I know many will respond back a combination of them all, but if I wanted to raise the hit percentage and move up the search engines what is the one most important? Any help as always is appreciated.

[OrlandoTodd]

The most critical piece of the marketing would to add more relevant content covering the broad subject.

You would need to also broaden your focus to the subject. Then a combo of all the ranking factors; density, links, url, metas, alts, etc.

There will likely be more competition too, so in Google, be prepared to compete against higher PR sites.

[knoir]

you can also find other websites to trade links with and use that one word as your anchor text. That is a good way to move up the ladder for a search term.