Forum Moderators: open
A web site with 5,000 visitors a day may contain 4 main areas of interest for visitors. Take an inbound travel web site based on a country as a destination. It would most likely contain the following 4 points:
- General information about the country
- A travel guide
- Photographs of the country
- Places to stay, eat and what to do
Consistent marketing will only reach a certain number of people via the web due to reasons such as the ceiling level number of people interested in the topic, how effective the internet marketing even is, what the competition is up to and so on.
One highly effective way to spread the word is to spread the content, literally. Take each aspect of the site and build it into a new web site with its own focus for internet marketing and traffic.
The 5,000 a day to the mother site might not grow but if an extra 1,000 a day visit each niche site then the overall volume will.
Is this web spam?
Is this a reasonable way of getting the information out to people who are looking for it?
Is this just another way to sell more ads / clicks / revenue from affiliates?
Beaker
If you buy lots of domains and add exactly the same site to all of them then it's spam.
If you buy lots of domains and have differnet content but based on the same theme it isn't spam.
I do have one client who sells only 2 items. He now has 9 web sites selling those 2 items. Each site has a different layout and different text but the key point is they all have different keywords. No matter what variation of words for those 2 products you type in he will have at least 7 of his sites in the top 10.
This is still a gray area when it comes to search engines though because although every site is different they are all based on selling those 2 products. He's been doing this since 1997 and so far hasn't had any problems.
Simon.
