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Who's Right? SEM for a Content Management System

I have a predicament. I'm in a 3-way debate with myself!

         

HonorsGrad

6:17 pm on Jan 8, 2004 (gmt 0)

10+ Year Member



I have a predicament and I need some help. I'm in a 3-way debate with myself and I'm not sure who's right :)
Please help.

Site Design: The site will be run entirely through one single dynamic page that draws a framework and populates each piece with a html snippet.

Debator 1: Me
Argument: As we are building a dynamic site, driven by a content management system, we should use the same url (i.e. www.site.com/default.asp) and simply add the parameter "?style=x" for each page. This would allow us to have all incoming links, including searches, to be credited for PageRank, etc. Thus, the whole site would receive credit for all links, since they all appear to be the same URL.

Debator 2: Myself
Argument: We should copy the default page to each relevent directory to improve keywords in the URL (i.e. www.site.com/blue-widgets/default.asp?style=1; www.site.com/green-widgets/default.asp?style=1;
www.site.com/red-widgets/default.asp?style=1) This will help us with placement since we are including keywords in our landing URLs.

Debator 3: I
Argument: Neither of these scenarios benefits search engine placement. Cater to the developers and just create one default page, so that you don't have redundant files on the servers.

jim_w

6:23 pm on Jan 8, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome aboard WebmasterWorld.com

Have you checked out MPD? (Multiple Personally Disorder) ;-))

Short Answer. Do the one that requires less maintainence. SE’s change, get bugs, et. al. Time required to maintain a site keeps you from improving and adding content to the site.

HonorsGrad

7:43 pm on Jan 12, 2004 (gmt 0)

10+ Year Member




MPD? Hmm...Good Question. :)

I appreciate the feedback. Anyone else care to comment?

Brett_Tabke

7:52 pm on Jan 12, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Maintenance is an issue yes, but I still think you want to be rid of those cgi parameters and get back to pure html.

>Thus, the whole site would receive credit for all
>links, since they all appear to be the same URL.

Not so - g would see each param as an individual page. Only those with inbound links would receive and pass pr.

HonorsGrad

8:04 pm on Jan 12, 2004 (gmt 0)

10+ Year Member



Brett_Tabke,

Drop the CMS or are you saying to pass the parameters in another manner? If the latter, what would you suggest?

As for dropping the CMS, we're talking about a site with hundreds of categories and tens of thousands of product that turn extremely fast. In other words, not an option.