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AOL Visitor Sessions

Why have they deteriorated?

4:38 am on Jan 17, 2001 (gmt 0)

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I need some help or ideas on why, for the site of one of my clients, AOL Visitor Sessions have deteriorated dramatically from AOL. In the last six months their Visitor Sessions have dropped from approximately 6000 to a low of 888 last week. Their site rankings in AOL Search (from the ODP) have remained stable over this period of time and there have been no significant changes. In addition to this the site has recently paid Position Tech to keep the sites DW Pages in Inktomiís index which has increased the amount of pages found by AOL users. However with more pages in their index with fairly high rankings for a number of search terms the number of visitor sessions from AOL still continue to drop.

As I am not an AOL member I can not determine whether or not it is an internal change that has caused this. However I have a theory that the site may have been listed in the Web Channels Section of AOL (http://www.aol.com/webcenters/) for the sites appropriate category a couple of months ago and was removed a short time afterward. Does anybody know whether the Top Sites listed in an AOL Web Channel is a paid for listing or a listing picked by AOL personnel?

If anybody else has any ideas or clues on why the AOL Visitor Sessions have dropped I would love to hear them. After weeks of research I still canít put my finger on the cause of the problem.

Thanks in advance.

2:21 pm on Jan 18, 2001 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Sounds like this works in with the Goto launch on AOL? There were many people who've watched their traffic from AOL eroded away in the last six months. From the changes INK has made, to AOL, the number of referrals AOL is sending out is probably at some low point in the last two years.

If you have decent rankings, I'm not sure what you can do, but start to focus on other engines.

4:04 pm on Jan 18, 2001 (gmt 0)

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The same thing happened here (AOL referrals began waning). I noticed that it was at or around the goto.com thing and just attributed it to that.

I've never really taken referrals from AOL seriously, but I know I really should.