Glass is half empty

[wheel]

I'd like comments and thoughts on something. I've been running Google adwords campaigns for my customers as a sideline, reasonably successfully. Because there are a lot of ups and downs, I've considered branching out.

One of the areas I've considered is doing some SEO work. However, I'm fairly pessimistic about it (glass is half empty :) ). I know there's a ton of work involved, and I'm in an extremely competitive industry - not computers or travel but definitely one of the top 5. Plus I try to keep my costs low so that my independent one-person customers can afford the services.

Am I right to be pessimistic? Should I seriously consider this? Is there something else I should be considering to make my customer's online advertising efforts more stable/branched out?

I welcome you thoughts!

[jbinbpt]

Hi,

If you havn't already read this 12 Months [webmasterworld.com], this is a good place to start.

I believe that you can do a lot more SEO work on your sites than you think you can. Reading the postings here and asking questions will do wonders for your sites.

Good Luck,

jb

[jsnow]

I've personally spent the last twelve months following that guide and it has worked although I would certainly never considering offering to do it for somebody else.

I think if you are to make it work it is an awful lot of work and therefore cost to charge. Maybe there are quicker ways of doing things that I don't know about?