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Marketing and Linking to Subdomains

what is the best approach?

7:37 pm on Dec 5, 2003 (gmt 0)

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Here is my situation. We just launched a new site (www.domain.com) and it contains over 60 subdomains (geographically distinct). Currently, each subdomain is it own entity and does not link to another subdomain or even www.domain.com . With the use of javascript and coding, search engines can't visit www.domain.com and then hit the subdomains.

The challenge that I am faced with is promoting these 60 subdomains individually - its a LOT of work.

I am contemplating the idea of coding www.domain.com so that the search engines could then find the 60 subdomains. In effect we would have a "parent" (www.domain.com) one-way linking to all of its children (subdomain.domain.com)... These subdomains would NOT link back to the parent or each other.

Would this be a risky strategy to employ? Should I market each subdomain independently, or do you think I should provide a one-way link from www.domain.com to all its subdomains?

Look forawrd to your replies.

3:47 pm on Dec 11, 2003 (gmt 0)

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Any thoughts?

Update: The search engines have found www.domain.com but there are only a few pages to that site. The search engines really haven't found the subdomains as of yet. I know its only been one week, but we need to get these subdomains indexed in the search engines.

Should I go ahead and provide a search engine friendly link from www.domain.com to all 60 subdomains?

3:50 pm on Dec 11, 2003 (gmt 0)

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WebmasterWorld Senior Member agerhart is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Sorry for the delay Bradley.

Yes, I would link to the sub-domains, but I would limit how many times....maybe just link from the homepage to these sub-domains.

Also, I've had good results with sub-domains when you get incoming links to each of them from another site. This may be tedious and difficult with 60 sub-domains, but this will insure that they get indexed and I think it will help them do well off the bat.

12:35 am on Dec 23, 2003 (gmt 0)

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regarding your Dec5 post on webmasterworld: Marketing and Linking to Subdomains

Take a look at www.winecountry.com, this subdomain linking works well for us.


5:39 am on Dec 23, 2003 (gmt 0)

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hi bradley,
i recommend you to link all your subdomains from your home page but i should be one way link. check the site www.indiamart.com you will see how subdomains are linked to the main site and they are attracting googlebot with good rankings for each page.
you can link them from your home page or from your site map page.