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- html files
perhaps images (until I forbade that).
They do not get stylesheets (mystyle.css), at least not the important, well-behaved robots.
Is there a way to abuse this info? - specify in the stylesheet that eg. h3 is text in background color, and thus invisible?- but will get spidered?
Right now the most likely way for an abuser to be caught is not through automated spidering but through a complaint to the search engine from a competitior. Then a human may check the pages, verify the abuse and decide drop them from the database.
That's right now, at this moment. At any time, maybe tomorrow, any given engine may add something new to their algo and flush away what they consider to be another form of spam. It's best to be straightforward. Getting banned or buried is very painful.
You should still make a reasonable page but css allows you to turn unsightly <h1>'s into size 4's and make that text in a blue <td> cell white with a white background and the spider will still see white background and black text. Use but dont abuse.