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As far as directories listings are in play,(and they are) a lot of web surfers will reject the site if it is not cross browser compatible. A direct market share lost along with the inbound links from it...
I love to contradict Nick! ;)
Plus, what is the point of getting visitors trought search engines if they cant see the site?
[edited by: Macguru at 4:43 pm (utc) on Oct. 10, 2003]