Day 2 SES Conference

It goes on....

[xcandyman]

http*//www.seotoday.com/browse.php/category/articles/id/323/index.php

Lots of useful and new info here.

[edited by: pageoneresults at 6:52 pm (utc) on Aug. 20, 2003]
[edit reason] Delinked URI [/edit]

[creative craig]

Looks like Mr Sullivan made a few bold observations for the future!

<added>

Some good pointers when looking for reasons as to why a site could be banned:

Matthew Bailey of The Karcher Group said:

With Google's PageRank fluctuating wildly over the past couple of months, he urged SEOs to not automatically assume that a low or zero PageRank meant a penalty on the website.

However, if you do determine that a site has been banned by Google, fixing the problem and then sending an apology email to Google outlining the problems fixed and promising not to do them again, was the best approach to getting a ban lifted.

Bailey also suggested viewing the website with a text viewer such as the one located at [lynx.browser.org...] to determine how a spider might be viewing the site.

Shari Thurow of GrantasticDesigns said:
A recently redesigned site that had switched from static content to dynamic.

A newly implemented Robots.txt file might also have an adverse effect on a site's ranking if not correctly formatted.

The new use of cookies or session IDs might also be to blame for a website's sudden drop in ranking.

</added>

Craig

[peterdaly]

I have a hard time believing consumers will stay with an engine which has 70% of page content being paid placement.

I know I wouldn't.

-Pete

[mil2k]

A Very good Read again. Apart from the Predictions by Mr. Sullivan I liked the Search statistics which says

15% of Google visitors do not actually go there to search.

Some of the other statistics were also very encouraging especially the one which says more than 25% of all online product purchases originated through search engines ;)

[panic]

...search engines would increase the amount of paid advertising shown on a search results page from an average of 25% to around 70%

If that holds true, then natural optimization will pretty much be out the window. (Literally)

-panic

[agerhart]

then natural optimization will pretty much be out the window.

Many people think it is, and has been, already out the window. not me though

[panic]

Many people think it is, and has been, already out the window.

Shady/unethical optimization might be dead, but I don't think natural optimization is dead just yet.

If paid placements rise like they say it will, I just hope at least one of the major engines (Google, specifically) rebels from this trend.

-panic

[BlueSky]

Geez, I hope it doesn't increase that much. I bypass all the paid stuff now on Google. After seeing too many garbage sites listed on too many searches, that has become a total blind spot for me.