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user alert: pfp raises focus on bookmarks

getting your users to set a bookmark

     
10:03 pm on Dec 6, 2000 (gmt 0)

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WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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I think it's a given that the majority of the general public will not recognize that the SE pfp schemes have the potential to drastically alter their surfing. I wrote the following two paragraphs in a small newsletter to clients. I'm thinking of making it a permanent site "info" page and adding instructions on bookmarking.

Has anyone done any creative banners or buttons along this line? I'm drawing a blank..

HUGE Changes Ahead

All of the major search engines, with the exception of Google, have now either already activated or have indicated that they will soon be activating various "pay for your listing" schemes. As they say, "THIS changes everything!" and I am now in the midst of forming new promotion strategies for somedomainA, somedomainB, and somedomainC.

Make no mistake, this marks a sea-change in the internet as we've come to know it. With these search engine charges and fees, effective web marketing for even a modest-sized site could now easily approach $3,000 annually to fund and manage the various accounts involved in promoting a site. To give you an idea of the scope of this, submitting the somedomainA pages to just ONE search engine database now costs approximately $54,000 per YEAR. Other programs are referring traffic and charging "by the click" with the industry average already being bid up to 21 cents per visitor referred.

8:16 pm on Apr 17, 2001 (gmt 0)

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*bump*
9:11 pm on Apr 17, 2001 (gmt 0)

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WebmasterWorld Senior Member mivox is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Can you do an automatic "bookmark this page" link that actually adds the bookmark when clicked?

I know at least one version of IE allows an automatic "Set this as your Home Page" link function...

9:53 pm on Apr 17, 2001 (gmt 0)

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Yes, that's the mechanism that needs to be promoted, but (having just returned from a advertising conference where I had to endure several hours of woefully misguided SEO techniques -more on that horror story later, perhaps) I am certain that John Q and even many pro webmasters do not yet grasp the effect of PFP on the SERP. I'm trying to come up with an editorial argument as to WHY they should be bookmarking sites once they find them.
 

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