Forum Moderators: open
Say you spend a few days. 12 hour days, developing the best KW set there is for your targeted words and phrases.
You THEN build a site that makes the best use of these KWs.
You submit and wait for the spiders and editors to do their thing.
Why not get some traffic in 15 minutes and more in 3 days.
We use PPC to get products and services to the market FAST.
You can load findwhat.com in no time and the price is right in most cases.
goto.com will have your bids up in about 3 days.
The combination of the 2 will help you average down the cost.
When the SEs and Directories finally pick you up, you may wish to lower some bids.
IF, as will happen, an engine goes NUTS; and, you loose your ranking - PPC can act as an insurance policy.
Say you didn't do so well on Oct 25th 1999 in AV.
What to do? Bid up in PPC and POW you are back in the game in minutes.
You can gain more control over your traffic by using some PPC - imho
[results will vary]
Many of the publishers that depended on banner revenue can no longer afford PPC. Even at .01 a bid, it is a money-loser.
YUP
Since we were only concerned with paid for results, it was a lot of fun to build a site with NO search engine constraints -- just pure marketing copy and layout. It was like the first warm day when you can finally take off your shirt and catch some sun.
