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Right of Authority

     
4:43 pm on Aug 12, 2000 (gmt 0)

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WebmasterWorld Senior Member rcjordan is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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It seems I've been reading two genres of 'lament' posts lately, one centers around the wholesale failure of SEO 'tricks of the trade' in acquiring and sustaining placement and rank. The answers here have been short and brutally blunt... ''Quality and content rule, tricks are out.''

The second type falls under 'Right of Authority' protests, in which the site owner claims to be the one true heir to the throne -the throne being Top Ten placement- in their search category. When the SE algos have the audacity to somehow fail to anoint their site as THE authoritative site we get heart-wrenching tales of woe and bitter claims that the SE algos are hopelessly flawed. To this second group, I'm going to be equally blunt... ''Bull Fecal Matter!'' Nowhere is it written that the method of publication and distribution is charged with determining which product or service best serves the recipient. If that were the case, then supermarket tabloids would have long ago been wiped off the face of the planet by their more 'authoritative' brethren, Madison Avenue would relegated to writing technical data sheets, and press releases would ...well, there wouldn't be any press releases --they're ALL B-F-M. This is an ultra-competitive arena, just as it is in journalism, publishing, and marketing outside the Ether on terra firma. If some kid in a basement whips me senseless in the SE's, I don't howl 'UNFAIR!' and blame the algos, I want to know how he did it.

5:42 pm on Aug 12, 2000 (gmt 0)

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Well said rc - no-one has the god given right to a top placement in their category - though you often wouldn't know it to read some forums. SEO is simply a challenge to 'get it right'
7:00 am on Aug 20, 2000 (gmt 0)

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If the basement kid took top placement in say mp3 for one month, and had a great affiliate, and good marketing, he/she I hope would be me! :)
But really, I agree with you. Well said. I think it is wonderful that opportunity can still be so available.