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Is there any standard documentation or details available for preparing a document for SEO for client companies. Like other standards, is thr a standard for wirting the SEO-document? any resource / websites / post me.
It can be a proposal or bid for a job, an interim work agreement, or a contract - for either optimization, consulting, maintenance or a combination.
For work done or in progress there can be reports of different types - ranking reports, consultation findings, recommendations, or reports of work performed or in progress.
It might help to discuss what could go into the different types of documents, and what would be essential or what would be optional. Do you have any particular type of document in mind?
I am looking at a document like this.
The first proposal client-interaction document about their requirements & goals. Since, as an SEO, we ll be working on diff. companies with diff. domain expertise. I am looking at an entry level document to be sent it to the client, which allows him to fill or write, what are all his intentions & thoughts on SEO.
What kind of information are you hoping to gather in this initial document? Is it information that you could better collect on the phone or in a face-to-face meeting with your client?
I've used a lot of consultants (some of them SEO, some of them not) and none of them has ever asked me to do any 'work' like that. The most they've asked me to do is provide them with documentation already in existence at our company.
If you need to gather information out of their heads, it might make more sense to do it interactively. Not only will you get more quality information out of them (and be able to clarify/ask questions/set expectations on the fly) but you will let your client know that you really care what he/she thinks and you'll make a good impression.
As for other documentation (such as those things Marcia mentioned - proposals, reports, etc.) - my suggestion is to come up with the best format for your business needs while you're working on your first couple of clients, and then "templatize" them and reuse the format each time you pick up a new client. You can easily develop your own style and this will help you brand your work.
