Jupiter Research moves into SEO / SEM?

[NFFC]

Jupiter positions itself as a neutral third-party advisor for companies looking to enter the increasing complex world of search, which can include keyword ads, paid inclusion and contextual ads

[internetnews.com...]

Isn't that what SEO's do?

[pixel_juice]

Hehe, everyone fancies themselves as an SEO these days ;)

the Jupiter search team plans to issue research reports on a number of industry topics, including contextual advertising, search engine and search optimization vendors, and market forecasts

It seem they won't be taking a very 'hands on' approach though ;) More like SEO-advisors, or consultants for consultants.

[seoRank]

Everyone seems to be wanting a share of the SEM pie ;)

[martinibuster]

I saw this a couple days ago. Didn't know what to make of it beyond the fact that "Search" is the new marketing buzzword for jacking up your stocks a point or two.

Think Y!'s renewed emphasis on Search, etc.

Reminds me of when everybody wanted to be a portal, from iVillage to MSN.

[NFFC]

>that "Search" is the new marketing buzzword for jacking up your stocks a point or two.

Bingo :)

By all accounts it will be [honest it will] a gazillion dollar market by 2007. I think some analysts need to step back a little and maybe learn from the the past few years.

[heini]

>gazillion dollar market by 2007
Matter of the fact is web search is not really a market after all. The market is rather a byproduct of search: advertizing.
There is only one group of customers who really pay for search services: corporate search.

Websearch however is still a free service. All money in websearch comes from advertizers.
It's advertizing money made OV fat, it's advertizing money Google is after, it's ad money enabling the portals to pay for the services of Google, Fast, INK etc.

In that light this whole sector is not really further down the evolutionary road webbiz has to travel than all the failed dot com dreams of the late nineties.
Completely relying on advertizing money was what let them all crash.

Advertizing money is extremely unreliable, here today, gone someplace else tomorrow.

SEO, and SEM is completely reliant on websearch as advertizing space. Perhaps it's only me but I seem to see an inflation in SEO/M services offered. I don't think the majority of those will still be around in 2005.