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Running Ranking Reports, Frequency

ranking report frequency

     
10:46 am on May 22, 2003 (gmt 0)

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Hi all,

I want to start a discusion with regards to ranking report frequency.

As I'm sure you all know, it is now common for SE's to penalize sites that query their indexes with automated ranking software. As an SEO adviser to many clients it would be ideal if I could run such reports monthly, however this comes at a risk of being penalized.

I now offer my clients quarterly reports, querying the engines 4 times a year - I'm sure that this would not hinder our rankings, do you agree?

Looking forward to a discusion.

All the best, Lee.

11:03 am on May 22, 2003 (gmt 0)

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I run reports monthly for the clients that request them, but most of my client aren't bothered about being #1 for one keyword phrase, They are mainly concerned about quality traffic and ROI.

What good is a report that says you are number 1 for widgets when everybody searches for blue widgets.

from a dynamic IP address we ran a off the shelve ranking software daily for 3 month and never got the kicked out.

Dave

11:08 am on May 22, 2003 (gmt 0)

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Daven, is it wpg?
11:11 am on May 22, 2003 (gmt 0)

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>>What good is a report that says you are number 1 for widgets when everybody searches for blue widgets.

Exactly. I've been on a reeducation mission for over a year now. When a client starts asking about rank I start asking about sales. It only takes a few redirects to shift the client's focus to what's important.

"I slipped a notch for blue widgetware".

"Really, sales still up over last month"?

11:35 am on May 22, 2003 (gmt 0)

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Thanks guys, much appreciated.

I agree that attracting qualified traffic is the main abjective of web promotion, however you can't dismiss the importance of maintaining high rankings in order to increase site visibility.

Back to the initial question, am I right in saying that sites get penalised for running automated ranking software, or am i totaly off the mark?

Cheers, Lee.