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Fundamental search engine listing question

query about getting listed with search engines

         

981delux

2:15 pm on May 21, 2003 (gmt 0)

10+ Year Member



I recently designed and built a site for a client, mainly a flash site for their holiday home business. I took great care to read up on meta tagging and content specifically with a flash based site in mind, (knowing the issues to do with Flash)
Whe I was satisfied, I submitted to google and the other big players. This was about a month and a half ago. Google still doesent see it, even if you type the url directly in. This is the first time I have done this part of development (submitting etc) so maybe I just dont know enough, but the client is starting to wonder whats going on and why its not appearing, and Im not sure what to tell them! If anybody has any advice, Id really apreciate it, and if meta data is an issue.
Thanks a mill,
tom

[edited by: agerhart at 2:17 pm (utc) on May 21, 2003]
[edit reason] No URLs please, per WebmasterWorld TOS [/edit]

jeremy goodrich

6:58 pm on May 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to WebmasterWorld!

Start by reading up on how search engines work - at a fundamental level, they parse out the text of a document - so Flash websites generally don't don't do so well, because of the lack of indexable content.

Next, it's not uncommon to wait as many as two or more months before a brand new site shows up in Google, or any major search engine. A listing in Yahoo / dmoz.org will help the site show up, as well as links from more established websites relating to the content of the site you are working on.

Lastly, read every forum here about marketing, search engine promotion, etc.

If the client expects results now Google has Adwords, Inktomi has a pay for inclusion program that respiders pages every 48 hours, and there are other quick options too like Overture, FindWhat, PFI with Ask Jeeves, Altavista, etc.

Selling stuff online - you have to pick & chose the right marketing mix for the clients goals & demographics. Simply submitting the site around to the search engines - will not accomplish a whole lot.

981delux

9:44 am on May 22, 2003 (gmt 0)

10+ Year Member




Thanks for that, I was wary of the lack of true text content using flash, so I have a lot of text hidden in the body, using hide tags and also in the same colour as the background. Ill have a read of your suggested materials,
thanks!
tom

trillianjedi

9:48 am on May 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



981delux:-

I have a lot of text hidden in the body, using hide tags and also in the same colour as the background

Is this a wind up?!

If you're genuine, I would suggest that you need a very thorough read of these forums for a few weeks before embarking on a complete site redesign.

TJ

chiyo

9:56 am on May 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Is this a wind up?!

Let's assume it isn't, though im surprised 981 knows a lot about flash sites indexability but nothing yet on hidden text.

981Deluxe. hidden text is a major reason for not being indexed, and google is on a mission right now on it.

Delete all hidden text, and rely on metatags, titles, and text that you can put "around" the flash content, and incoming links.

A site search for "hidden text" will reveal all!

981delux

10:25 pm on May 25, 2003 (gmt 0)

10+ Year Member



I assure everybody this is not a wind up ;-) Well judging from the tone of responses, i am way out of my depth in terms of marketing. I know a lot about Flash but Im a developer/designer & know little about promotion. Having said that, I should have taken this into consideration before I offered to "include" search engine submission etc in my development fee. Anyway, I am embarking on a rapid learning curve about this stuff, so thanks for the advice all.

trillianjedi

11:10 pm on May 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well you've come to the right place!

I'd suggest you do a little digging and a lot of reading. There's a wealth of information here.

TJ

seoRank

11:22 am on May 31, 2003 (gmt 0)

10+ Year Member



For flash only sites, another option is to place a link at the bottom of your client site called 'Text Version' and reproduce the falsh content in all HTML-text and then submit the text version to the search engines. It may not look as good as your Flash version but will get you traffic.

981delux

10:12 pm on Jun 3, 2003 (gmt 0)

10+ Year Member



thanks seorank, that sounds like a good idea. My main strategy since I removed all the hideous mistakes of hidden text etc from the site has been to load up the index.html page with a lot of quality search engine friendly text.
The "main" site occurs in a javascript pop up that auto loads over the default page (which houses some jpg links and my "search engine grabbing" text. The pop up window consists of frames with the falsh movies loading individually. In terms of loading times & performance the Flash operates realy well, but of course I know this doesent mean a damn to search engines.
I'll really consider the text only version now,
thanks,
tom

barella74

10:00 am on Jun 4, 2003 (gmt 0)



Using meta data in trying to get a ranking with Google is mentioned on this thread (I can see google is a hot topic right now). I was under the impression google didnt look at the meta tags.....?

Patrick Taylor

9:54 pm on Jun 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Most of my sites are built in Flash (and by the way, ATW and Lycos can read text inside a .swf file). This is what I do: (i) I use JavaScript on the index page to detect the Flash player. If they have the player they see the Flash content and if they don't, they get a text-only version of the index page, with links to the rest of the text-only pages that replicate the rest of the Flash content, if you see what I mean... then (ii) I place my first text-only page HTML inside NOSCRIPT tags beneath the JavaScript on the index page so that if they don't have scripting enabled they see the same text-only HTML. I've started putting the JavaScript in an external file too, so it doesn't clutter up the index page.

I take the view that this is not cloaking or spamming because many people either don't enable scripting or don't have the required version of the player, and I take care to make sure I replicate the textual part of the Flash content accurately. Since only a small percentage of visitors (though still large numerically) will not see the Flash content I don't worry too much about how it looks so long as the basic content is there, and it doesn't take too long to do either. As far as I know, the content inside the NOSCRIPT tags is read by the robots, and the text-only pages help to build up Google PageRank.

Hope this helps a fellow Flash developer. If you want more info, please post back here.

Patrick

ps: your auto-load might get you into difficulty

981delux

3:03 pm on Jun 5, 2003 (gmt 0)

10+ Year Member



Thanks for that advice Patrick. At the moment Im working on making up a text only version of the site, I havent felly decided how Im going to present the option of this to visitors, but what you are talking about sounds good.
Im growing more concerned though about the javascript pop up. More than one person has said to me that it could be problematic. My thinking is though, If the index page is loaded with real textual content along with the meta data, surely the pop up code wouldn't disqualify the site from search engine inclusion on the grounds thats it is using "cloaking"?
Im not sure about this issue, but I've seen several sites that use the javascript method of loading the main page, and one of them actually inspired me to use this method, and after searching for them, they dont appear to have problems with the engines. But having said that, this site still isn't appearing on google!
worried-tom

Patrick Taylor

9:04 pm on Jun 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Bear in mind I'm not an expert. If the purpose of your JavaScript is purely to conceal spider-friendly content from your public visitors then I imagine this would be a form of cloaking, and if the spider-friendly content was blatantly stuffed with keywords and links, this would be spamming. That is as I understand it. In my case the JavaScript has the legitimate purpose of detecting the required Flash player and providing alternative content to anyone who doesn't have it. Having used JavaScript in this way, it seems legitimate - essential even - to cater also for people who haven't enabled JavaScript.

Cloaking and certain kinds of spamming don't necessarily prevent you getting listed and ranked. They only raise the risk of you being banned if found out. And the reason you don't appear in Google could be completely unrelated to any of this!

Patrick

manilla

2:35 pm on Jun 6, 2003 (gmt 0)

10+ Year Member



981 - I build everything in Flash, and don't have too many problems. The things you have to focus on (IMHO) are the following.

1.0 Your title, keywords, description and keyword density. The research you have already done will be important to get this right. e.g. number of keywords, length of description, etc.

2.0 Since Google picks up the ODP directory database on a regular basis, make sure your site meets the guidelines of the ODP before submitting it to DMOZ, so that you know it will get listed as soon as an editor has time to review it. If you get listed here it will help.

3.0 BUT ... Spend most of your time ensuring that good sites link to yours. Do a search on Google using the keywords that you'd like to be recognised for, and send e-mails to the webmasters, requesting a link, to those that you think would. You may find that you have to send many e-mails to be eventually included in only a handful of sites, but many hours invested here is really important.

4.0 Also - find good sites to link to, trade associations, large plc's with good PR with relevancy to your site sector. (P.S. Google can follow your Flash links).

We have found that even a 100% Flash site using only title and meta tags get good results, if everything else is in place. E.g. One site is position 7 out of 95,000 results on Google using a single (and relevant) keyword search. ahead of many other sites with embedded HTML text.

Good luck - and stick to your Flash!

P.S. If you think about it Flash users shouldn't be penalized for using this technology, or have to use other techniques (e.g. create a bit of html code for the sake of it) just to get high PR should we?

P.P.S. Also interesting to note that we have one page that does very well, purely in Flash, with only a title and relevant domain name ....

981delux

10:13 pm on Jun 6, 2003 (gmt 0)

10+ Year Member



Thanks for encouragement manilla, ur advice ring true also. At this stage, I've spent good amount of time on making sure the keywords & meta data is pretty much as good as i can make it. Now I am concentrating on getting as many good inward links as I can, so far have about three good ones. Are outward links of importance too?
thanks, tom

Patrick Taylor

9:42 pm on Jun 7, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I believe outgoing HTML links leak Google PageRank, though they can allegedly be written in JavaScript to prevent this, like so:

<a href="java script:void" onclick= "window.open('http://www.somesite.com/');
return false;">

Patrick

manilla

8:54 am on Jun 8, 2003 (gmt 0)

10+ Year Member



Linking to other sites won't "gain" PR - you need to focus on getting links into your site. Given that your site has no PR at present, there's also nothing to "lose" either. When first starting on your marketing programme to get your page listed on Google, I can't see that finding high quality, high PR sites a bad thing to do.

Once your site is listed, and you are ranked, my personal thinking is that pointing to high quality sites with PR greater than yours doesn't lose PR.

There's a discussion on this board which might help, and plenty of other thoughts about linking by many other contributors, on the board too ..

Good luck.

[webmasterworld.com...]

981delux

10:23 pm on Jun 19, 2003 (gmt 0)

10+ Year Member




Hey,

Thanks for all the advice guys. Since I last posted on this topic, I got the site listed on a good few small search engines and managed to get a little feature on the site and a couple of links from a few of the big noise sites in business (guest houses etc). I also managed to get a listing on the open directory, and literally, about three days later the site was appearing on google.
Now Im not sure exactly what was the answer, was it the good quality links, me manually submitting to google, or getting a listing on the open directory? I would imagine it was a combination of things, but I'd like to know for future reference.
Then, today when I checked, its suddenly gone off gogle! Now I just read a thread there that said that this is normal when a site is first indexed and it may take time to stabilise.
Also when I say the site is appearing on google, i only mean that its coming up on a url search of the site, I dont even know how many pages back in google it is, if even there!
So now I need to start looking at moving up the ranks on google as opposed to getting indexed by it initially. Anybody got any ideas of a good thread to start on?
Thanks in advance,
Tom

zoobie

6:10 pm on Jun 21, 2003 (gmt 0)

10+ Year Member



>>embarking on a rapid learning curve<<

...and the curve is Mt Everest. :^)

You will soon find that SEO is a full time excercise in frustration.

piskie

6:45 pm on Jun 21, 2003 (gmt 0)

10+ Year Member



One thing I notice has not been mentioned, is whether or not the site has been "Banned" for using hidden text.

I understand this accidental transgression has now been removed, but it was there plenty long enough to be spidered and trip a spam filter to earn a ban/penalty particularly from Google.

If a hidden text ban/penalty is in place it could take several months to get parole and for the URL to get listed at all let alone ranked competitively.

This is where a discussion about Grey bar, White bar and PR0 normaly starts.

981delux

10:00 pm on Jun 23, 2003 (gmt 0)

10+ Year Member



Hi all,

In my search to find sites to get linked from in my site promotion campaign, I have some across a "Link Promoter" tool by some company Apex Pacific (apologies if I shouldnt be using names) , now I after reading the google literature on linking issues I am aware that a dodgy linking campaign could harm the situation, but this product seems to be fairly valid in that it searches for sites that would be beneficial to recieve a link from and that would in turn benefit from your links (obviously sites in the same business). Just wondering are there any thoughs on this type of thing in general, or has anybody experience with the product?
tom