Where to spend...

... and where not to spend

[austtr]

Your latest new creation is online. You've made sure Google can spider it from several sites, you've got a handful of incoming links of PR4, couple of PR5 and a PR7. You've submitted to ODP and if that happens OK... but let's not get paranoid about it.

The budget doesn't run to pay-per-click or Adwords, so you need to start looking at the other pay-to-play options. Only trouble is, with all the cross-ownership shuffling and upheavals in data ownership, where do you spend your dollars these days?

[dmorison]

If you haven't got the budget for pay-per-click, what budget _have_ you got?

[Mike_Mackin]

$100 spent on adwords to see if your "latest new creation" converts may be cheaper that Yahoo!

[Marketing Guy]

Buy beer. Relax.

Then add some newsworthy content to your site and submit press releases to news organisations.

Or look for more links.

Or partnerships.

Scott

[austtr]

dmorison...

I guess the post was really about paying for inclusion into FAST, AV, Teoma, Ink etc and if there is any real benefit in doing so. I'm 95% sure Ink is a good investment, not sure about the others.

MM...

You could right... one of the reasons I have yet to embrace Adwords is uncertainty about whether they deliver the goods in this regional market. Yahoo does (did) deliver quite well but I'm not sure an outlay of $600 local currency is justified (lots of folks don't earn that in a week) for inclusion into what now seems to be a semi-defunct directory.