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I have a site which is kind of like a mall, with numerous product categories and many items in each category.
www.MainMallSite.com
It is sometimes hard to target users looking for "wobbles" when "wobbles" are just a small portion of www.mainsite.com.
I would like to create numerous niche sites to help users find products better as well as being able to market and advertise these sites in different ways.
www.Widgets.com
www.Wobbles.com
www.Wizzles.com
Each site would be very different, geared toward the individual product line and would not be interlinked in any way.
Any thoughts would be helpful.
Should I take steps to change the actually product copy for each product on the niche site or could I leave it the same?
The overall site copy will be different.