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How to profit from "accidental" SERPS?

high-ranking untargetted keywords, what to do with them?

         

killroy

9:44 pm on Apr 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have a regional directory of offline businesses. It is for a relatively internet unsavvy market, and the sell is hard and sparse.

Often I follow interesting google referals, and found that the various categories rank very highly for competitive keywords, such as top 3 positions. No since my site is highly regional, these non-regional (not containing the country name) searches often result in disappointment for the searcher.

What is the best way of leading these international searchers to relevent content, as well as profiting from these high rankings that others would give an arm and a leg for?

How can I find those parties interested, and ready to pay for display/ads on my targeted pages. Mind you, my pages are relevant for these keywords, just not internationally. I think that if I could display international advertisers, I'd do also those international visitors a favour that would not benefit from my standard regional content.

Thanks for any hints and advice you can give.

SN

WebGuerrilla

10:46 pm on Apr 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




I would locate the Google directory category that best represents the keywords you show up for.

I would then check out the sites that are at the bottom of the PR scale. These are sites that would like to show up for those keywords, but probably don't. That means they might be motivated to spend some money to get some exposure for their site.

you also might want to consider setting up a popunder ad rather than banners. If the visitor doesn't feel your page is a good match, they probably won't hang out long enough to click on any banners.

killroy

10:52 pm on Apr 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well the thing is that the site is a directory. So the category is just as relevant. It's just that the directory is regional.

I was more thinking, instead of banners, to have some "international listings" sort of like text banners, but simply more listings maked as beeing international. In fact we had requests from companies all over the world to be listed, which we cannot since the directory is regional. What I'm struggling with is the format of such international inclusions, but more specifically since we have high rankings with specific google keywords (that's why I posted on forum3 to begin with)

SN