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The actual quote I saw was
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
Does this mean that Google or other Search Engine will frown on one buiding a webstore based primarily on the products of a company, say for arguements sake Amazon?
'cos I would think that building a webstore using templates is a valid approach
>>with little or no original content.
As long as you develop original content you're fine. Google doesn't know and doesn't care what your site looks like. Original, compelling content, intuitive navigation and valid code...
Getting into ODP with an affiliate site is a trick however.