Welcome to WebmasterWorld Guest from 54.80.102.170

Forum Moderators: mademetop

Message Too Old, No Replies

What is a "cookie cutter" site?

     
10:35 pm on Mar 13, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 5, 2003
posts:47
votes: 0


I saw a reference on google asking people to avoid creating "cookie cutter" sites. What is a "cookie cutter" site?
10:36 pm on Mar 13, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member digitalghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 23, 2002
posts:3687
votes: 0


Cookie cutter sites are sites that are created with the same template, using nearly the same copy.

People were pumping them out by the hundreds in an attempt to garner all the top spots in the SERPS.

10:46 pm on Mar 13, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Jan 5, 2003
posts:47
votes: 0


DG

The actual quote I saw was


Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.

Does this mean that Google or other Search Engine will frown on one buiding a webstore based primarily on the products of a company, say for arguements sake Amazon?

'cos I would think that building a webstore using templates is a valid approach

10:51 pm on Mar 13, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member digitalghost is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Feb 23, 2002
posts:3687
votes: 0


The key here is:

>>with little or no original content.

As long as you develop original content you're fine. Google doesn't know and doesn't care what your site looks like. Original, compelling content, intuitive navigation and valid code...

Getting into ODP with an affiliate site is a trick however.