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I noticed that there are several well respected and very popular sites in our industry that use keyword stuffed hidden text at the top of their homepage. Doing a keyword search shows this blatant spamming and the sites are getting top results for it. A search for blue widgets shows there pages with the following description " blue widgets, bluewidgets, blu widgets, bluewigets, etc.." I think you get the Idea. I was thinking of sending the following email to the webmasters of these sites.
"Upon visiting your site I have noticed that there is hidden text on it. Do you realize that such practices would get your site banned from most search engines if someone were to file a spam report. Also such pratices certainly diminish the credibility of a site"
Would this type of letter serve as a warning and they will clean up their site and hence help google provide more quality results?
It obviously depends on the type of work they've had done on their site; if they know it to be spam, and they continue, then they're unlikely to listen. But if they're unknowing about it, they may try to rectify it. Let us know how you get on, if you go through with it.
Point well taken. I didn't want it to sound like it was a threat or that I was going to report them. I merely thought that once they knew they were exposed that they would clean up their act. I believe that many sites use hidden text because they think that they are getting away with it. Any suggestions on a better wording or way to accomplish this in a non hostile way?