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Keywords vs. Brand promotion

         

Chuma

12:13 am on Feb 18, 2003 (gmt 0)

10+ Year Member



As it has been over six months since I first submitted my company's site to the major search engines I decided check the position of my site on the following search engines by searching for keywords that relate to my company site vs. brand names displayed on the site:
1. Google
2. Alltheweb
3. Altavista
4. Wisenut
5. Teoma
6. MSN

I concluded as a result of these tests that unless you have a very specific keyword phrase that you are using to promote your product/site it is best to promote it as a brand name (the more unique the better).

Thanks.

ken_b

12:18 am on Feb 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



As much as possible, doing both may be well advised.