Can a web site safely reproduce a Product Review

Without incurring a duplicate content penalty?

[martinibuster]

I saw a web site that is doing this. Instead of sending people off to another web site to read the review, they reproduce it verbatim.

On the one hand, it makes sense because they are keeping the consumer from wandering off. They have apparently done this for a year (?), and don't seem to have incurred a penalty.

Any thoughts on how risky?

Any clue why this site may not have been penalized?

Thanks!

:) Y

[HoloC76]

Is it an affiliate site? Would the customer ultimately end up buying the product from whoever they're duplicating the content from?

[martinibuster]

No. The company reproducing the reviews is the manufacturer.

The reviews are from major online magazines that cover their industry.

[martinibuster]

Anybody have an idea or opinion on this? The silence is deafening.

[sem4u]

Well if the company has permission to use the articles this should be okay.

Also, there shouldn't be a problem with duplicate content as many articles are reproduced on many sites.