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Aol Keyword

being a keyword

     
11:23 am on Jan 12, 2003 (gmt 0)

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How does one become an AOL Keyword?
4:03 pm on Jan 12, 2003 (gmt 0)

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charleyw,

I hope you have more luck than I did.

Have left 3 voicemails and sent 2 emails to their UK advertising dept, but still NO answer.

Shak

4:15 pm on Jan 12, 2003 (gmt 0)

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Welcome to the board charleyw. I have found this older discussion here about "AOL keywords [webmasterworld.com]".

I also browsed OAL to get more info but they made it rely on some technology not supported by most browsers.... " aol://1722:keyword/ "

To make sure there is no confusion, can you expand your definition of "AOL keywords" and give us your location?

4:27 pm on Jan 12, 2003 (gmt 0)

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actually I know the answer to this because I used to work for them (many many moons [and cds] ago)

you are talking about the control-K enter keyword that every AOL slave uses (or types in browser bar)

it is very expensive and you have to contact AOL in VA call their general customer service 800# and ask them for the corporate sales number in VA

I've got the number somewhere in my old manuals so if you don't get anywhere by the end of the weekend just stickymail me and I will go digging

4:33 pm on Jan 12, 2003 (gmt 0)

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heh, it was sitting next to me in my computer bookcase

if you have access to AOL try keyword: MEDIA SPACE

AOL corporate is (703) 265-1000

4:54 pm on Jan 12, 2003 (gmt 0)

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This has been, btw, an excellent manner of promotion for a few of my clients.

It's been awhile, but unless they've changed it, there is also another avenue which targets the audience via their search patterns. A company
can pay for email to be sent to people who search on their terms. (Feel free to correct me if this no longer exists.)

So a site that sells car accessories would have email sent to people who search on terms such as "car bra," "dash cover," or "car accessories."

4:55 pm on Jan 12, 2003 (gmt 0)

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So a site that sells car accessories would have email sent to people who search on terms such as "car bra," "dash cover," or "car accessories."
=================================================

this I would love to hear more about.

Shak

6:59 am on Jan 13, 2003 (gmt 0)

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aha! they have a web based URL for kw: mediaspace (finally)

[mediaspace.aol.com...]

also check out:
[selfserve.aol.com...]
on that page this looks interesting:
Link consumers directly to your website with targeted interactive banners. You set the price! Starting at $450/mo

where you might meet a human being from AOL:
[mediaspace.aol.com...]

their marketing newsletter:
[mediaspace.aol.com...]

mild interest:
[mediaspace.aol.com...]

7:38 am on Jan 13, 2003 (gmt 0)

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Seems to be a carefully guarded secret. Evidently they have too much money? I'll call corporate and if I get an answer, I'll post it here. I've heard that it's an astronomical sum, but I want to know the definition (in dollars) of what "astronomical" is.
3:01 pm on Jan 13, 2003 (gmt 0)

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okay...I talked to AOL and we can put the speculation to rest. Being an AOL keyword is FREE! However, you have to be an AOL partner to get one. And you have to spend at least $250,000/year on advertising with them to become a partner. A BARGAIN!
4:04 pm on Jan 13, 2003 (gmt 0)

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"A BARGAIN! "

do you really mean that charleyw ? :)

7:50 am on Jan 14, 2003 (gmt 0)

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ummm....no. That's the problem with message boards. It's so hard to convey sarcasm. :-)
7:59 am on Jan 14, 2003 (gmt 0)

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Maybe they will lower it since they don't have to pay Stephen Case's salary this year...

now see how easy it was to convey sarcasm? ;)