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If you'd like to sell something, imho, skip the award - the traffic could be rubbish. :)
$150 = 1500 clicks at .10 cents a click, and you can easily achieve a price like that through any number of avenues of CPC advertising.
Adwords will let you get started quickly, too - you'd have to wait a while on the award thingy...
Who knows? If you spend you bucks on the adwords, then you might make enough profit to justify buying more adwords and the award program...if you *really must*.
Do let us know, though - if you just spend it on the award, I'd like to know how it turns out for you.
For one of my campaign groups, google tells me that I will need near a $1000 to maximize (which I set my budget at) but I don't think I have ever broke $200 in cost and all the ads get a decent click through.
Awards are a bust. I can think of quite a few websites that got lots of awards who now exist only in the memories of dot commers of the 1990's.