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SEO and cost effectiveness

4:54 pm on Dec 12, 2002 (gmt 0)

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question form a client

> 2. The search engine optimisation service you have quoted us on - understand
> how you can optimise once at the build stage and submit to search engines
> but how do we keep the service at the top of the main searches? is there a
> cost effective service out there and do we need one in your view?

My answer – with consideration that we’ve already proposed to build the site with SEO in mind:

AS for current trends in the search engine fields, it is constantly changing - there are many arguments for not re-submitting/changing your SEO - If it aint broke dont fix it kind of approach. To maintain good listings is mainly about links from existing sites and good copy on the page itself. So in essence we would argue that there is no cost effective solution and it maybe of little use anyway.

would anyone care to comment on this?


5:09 pm on Dec 12, 2002 (gmt 0)


WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Hi, BenG. It looks like the client wants to spend some money on a regular basis - why not offer him some monitoring/management services, continued content building, link searching/solicitation, etc.?

As we all know, the time that one could spend on any given site is limited only by budget and/or sleep constraints. There is always some activity that can be worked on that will benefit the site - it's just a question of not getting to the point where the expense greatly exceeds the benefit.

5:55 pm on Dec 12, 2002 (gmt 0)

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WebmasterWorld Senior Member pageoneresults is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I'm with rogerd on this one. Some industries are not very competitive and a good core optimization will stand the test of time and requires very little ongoing maintenance in regards to optimization. Some have this notion that you need to make changes to pages on a monthly basis to keep them in the top positions. That is not true. Sure, there are some competitive areas where minor tweaking of titles, on page content, etc. is required to keep up with the competition.

But, when it comes to those with little competition, what I do is usually offer them a monthly maintenance package that includes the addition of 4-5 pages along with making any minor changes to existing pages. This at least gives you the ability to keep the pages fresh and tells your visitors that you are alive. I always recommend last revised date and time stamps at the bottom of every single page. If you are not updating, those date and time stamps can work against you so be careful.

Monitoring logs is also another important part of maintenance. There's a gold mine in those logs and you need to know how to capitalize on the statistics. I always find the referring URLs section to be quite useful when determining how well the site is being received. All those 404's for favicon, new inbound links, etc...

12:49 pm on Dec 13, 2002 (gmt 0)

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Thnks for the input. It does seem the general consensus that unless there is a real ROI from the website then it doesn't really make sense to pay for specialist SEO companies, for example if our client was an online shop then it would be wise to suggest that.

About time i started looking into the logs a bit more!