SEO for multiple articles

[curtains]

Can anyone help with some advice on promoting a childrens directory/sales site. I have been asked to optimise a huge site covering all aspects of kids stuff, ie clothes, toys, schools, tuition, holidays etc. Of course the client wants to be found/positioned well for all cats. :o

Help!

[Nick_W]

Same as you'd do for a small site I guess. What specifically are you looking for advice on?

Nick

[curtains]

Sorry I was so vague - basically there are around 10,000 cats (region based as well!) so the chance of doing it my way (building optimised content pages) is impossible.

Thanks

[junior]

Hi curtains,

Since Google grades web pages individually I'd optimise each page or group of pages for a specific keyword/phrase i.e.kids clothes, kids toys etc. You can work at getting a no1 ranking for each keyphrase you use.

To accomplish that you need to structure each page so that all the words that are "on the page" and all the words that are "in the anchor text" of the links that point to that page are all within the theme of which ever keywords/phrase you are using.

Work at getting people to link to each specific area of the site using the appropriate keywords in the link text, and just basically target niche directories where customers are going to be looking for your websites products.

Junior

basically there are around 10,000 cats (region based as well!)

scratch what I've just said :)

[Nick_W]

10,000 categories? I dont doubt your honesty but is that really what you meant to say?

If so, that's gonna be tough!

Are they organized in a db, static, template driven --- what's the score?

Nick

[agerhart]

I was just thinking the same thing Nick. The site has got to be dynamically driven, and if so, it could make your job a little bit easier. Regardless, you need to optimize each of the category indexes.

Another angle might be to optimize all of the categories and the homepage, promote the root really hard, and then distribute the PR and strength to the categories.

You have a task ahead of you with a site size like that!

[curtains]

Hi - it's php database stuff - search example would be childrens shoes devon - so yes it's gonna be really big!

Thanks for the input.