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Ecommerce promotion

         

KevinC

5:38 pm on Nov 12, 2002 (gmt 0)

10+ Year Member



I have been building and promoting websites for a few months now but never an ecommerce site. I want to know if anybody has any advice on getting good traffic and sales?

I do plan on working a overture campaign and possibly ad words. I would like to be listed on some shopping directories, do they provide quality traffic? Where do I start to find one thats worth the money? I know its against rules to post urls, but if someone wants to sticky me a good shopping directory I would really appreciate it.

Actually any advice at all would be greatly appreciated.

Thanx!

jackofalltrades

5:42 pm on Nov 12, 2002 (gmt 0)



Having good content on your product pages will help to bring in the traffic.

How about a function allowing your users to submit product reviews?

JOAT

KevinC

5:49 pm on Nov 12, 2002 (gmt 0)

10+ Year Member



I have sort of been given this site and I know that content is king.... but its the christmas season already and content probaly won't give me any boost in traffic right away. I need quick traffic like a quality placement on a high traffic shopping directory or something along those lines.

Grumpus

6:04 pm on Nov 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



With the exception of a pay per click campaign, this Christmas season's window of optimization period ended early in October, for all intents and purposes. You may be able to luck into something, but I wouldn't get the client's hopes up.

I've listed with several shopping dirctories, but never received better than a dozen or hits a day from any of them. They do help PR in the long run, but unfortunuately, you've got negative 30 days to get the site generating traffic.

Wish I could be more help. My suggestion - list anywhere and everywhere that will have you.

G.

rcjordan

6:22 pm on Nov 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>With the exception of a pay per click campaign, this Christmas season's window of optimization period ended early in October

Yep, get out the credit card, because you're going to have to buy your way in.

KevinC

7:00 pm on Nov 12, 2002 (gmt 0)

10+ Year Member



already got the card out. Just wanted to know if there was any other good places to advertise.

Dante_Maure

9:50 pm on Nov 12, 2002 (gmt 0)

10+ Year Member



There are 3 things that you need to do...

Target...
Target...
Target ;)

Reverse engineer your advertising campaigns by thinking like your ideal prospect.

If you were your prospect, what would do to try and find your products on the internet? What search phrases would you enter? What sites would you visit?

The places that you wind up are likely to be your best venues for advertising.

Find websites, newsletters, forums, and discussion lists that reach your ideal customers.

My experience is that text advertising in highly targeted ezines can provide a far higher ROI than PPC campaigns if you can locate quality publications with a loyal readership.

When you begin advertising be sure to ruthlessly test everything to find out which headlines, venues, and landing pages are performing best. Track your ROI for each campaign, dump the underperformers, and reinvest in anything that breaks even, or turns a profit.

Also do your best to obtain an email address from as many visitors as possilbe so that you can build a relationship with your prospective customers.