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Wondering about a site with VERY good ranks...

multiple kw's, same page, all SE, all good

         

kstprod

6:48 pm on Nov 9, 2002 (gmt 0)

10+ Year Member



I've been monitoring a particular site's rankings on a few different related 2 and 3 word keyphrases, and they seem to be somewhere within the top 5 positions on almost every single search engine and directory imaginable, and for ALL the keyphrases. Not different pages, but it's mostly the exact same page listed everywhere. How is this possible when most SE have a different algo?

I'm no SEO genius by far, but it looks to me as if everything's on the up and up. I mean I see no obvious spamming techniques. But it does make me wonder.

I know that Webbot Bot statements are for FrontPage. I think they're used to easily update the site. But, could someone use this to their advantage and somehow be boosting their rank on a SE? The reason I ask is because this site in question is using the tag (shown below) AFTER the very bottom links on the site. Why would they need to use the bot to include a footer, when they seem to already have one in the html? I don't know FrontPage, so maybe I'm jumping to conclusions, but was curious.

<!--webbot bot="Include" U-Include="footer.html" TAG="BODY" -->

Thanks,

Karen

pageoneresults

7:10 pm on Nov 9, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hello kstprod. The FP webbots are always visible when viewing source. The webbot is a comment tag that FP utilizes to render included components on a page. Since I use FP, any sites that I develop, you'll typically see two webbots; one for the header, one for the footer. Sometimes there will be three; header, left nav, and footer. Anywhere there is content which is consistent, an include is usually created to minimize maintenance time.

In addition to the opening webbot tag, you will see the closing webbot tag. Everything inbetween those two tags is the included page content. In the scenario you describe, no, they could not be used in a fashion to obtain top rankings on all SE's. But, they can be used in an overall site structure to improve the internal linking structure of the site therefore increasing the visibility.

kstprod

8:28 pm on Nov 9, 2002 (gmt 0)

10+ Year Member



pageoneresults,

Thank you for the info. I've never tried FP, I just hand code, so I wasn't sure. Any ideas on how they managed to get top rankings across multiple keyword phrases, on all the SE's with just one page? All I ever see everywhere is the index page. I was under the impression that most generally one page that ranked well on one SE, wouldn't necessarily rank well on another.

Thanks,

Karen

makemetop

9:18 pm on Nov 9, 2002 (gmt 0)



>wouldn't necessarily rank well on another...

Something of an 'urban myth' apart from in highly competitive areas (IMHO). I have only once had to create a different page for another spidering search engine - and that was just to tweak a position into the top 5. After 6 months I removed even that page and now have no different pages for different SEs. Over many sites, all rank pretty well on all SEs for the same terms (most of the time). As far as number of phrases/index page is concerned, this can often happen with a well-linked, solidly themed site. My own site index page comes up on many different on-theme phrases on all the SEs and I am far from unique.

If you think about it, it is quite logical for different search engines to like the same sites, although their algorithyms are all different, in the end they are looking for pretty much the same content rich, well linked pages.

kstprod

10:07 pm on Nov 9, 2002 (gmt 0)

10+ Year Member



makemetop,

Thanks! I guess I'm just going to have to figure out what they're doing right, and learn how to do it a little better. :)

Karen

pageoneresults

7:01 am on Nov 10, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I believe some of what you are seeing can be attributed to clustering. Although, in a perfect world, the search query should match the destination page.

kstprod

8:16 pm on Nov 10, 2002 (gmt 0)

10+ Year Member



Just an update,

Starting this thread has caused me to look real closely at alot of things. It seems that the site in question, even though I hate to admit it, is just damn good. ;)

However, when I was checking on the above site, I kept spotting a couple other fishy sites. So, I started digging deeper, and whaddaya know? I now found two OTHER sites that are blatently spamming. Keyword stuffing, dupe pages, multiple domains, cloaking, hidden redirects, etc. I've already reported them both to Google and Altavista. My question now is, where do I find the other SE's spam report links? I tried searching here, only found lots of Google threads. I've also read alot of threads where people have negative opinions about reporting spam. Personally, it doesn't bother me one bit to report them. Not only does it take away my possible traffic, make it harder for my site to get honest ranking, manipulate the SERPS, manipulate the users, but it P's me off royally. :)

Back to my original question....
<<My question now is, where do I find the other SE's spam report links? >>

Any help would be appreciated!

Karen