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One client already gets very good listings and is bound and determined that a mirror site is needed to get even more coverage.
Any words of advice on what to tell a client about the risks of adding a mirror site. In case I am wrong is there a safe way of doing this without the risk of getting one or both of the web sites banned?
Get a binding signature (witnessed) ...
The client is always right... but the disclaimer will act as a reality check... "maybe we had better re-think this"?
I have stated to the client not to do this, and requested a disclaimer, they are now starting to listen.
I did give him an abstract solution that will do basically the same thing. It is border line on ethical but I think the search engines will have no problem with it.
Say the name of the company is russiatravels.com
the main page has been optimized for the general keywords and on the main page it has links to each of the locations they have to offer. Each location is then set up with distinct keywords for that location. Each location has a way of arranging a travel to that location.
MY ALTERNATIVE:
set up a new domain name russiatravelinfo.com
This site would not be branded with their logos. Kewords would be set up differently to anable better rankings on different keywords.
The site would be purely informational on each location the company deals with. On the individual locations there would be a link back to their company web site for that location for information on how to arrange a trip to that location.
So overall the new site would be information based with a link to a company that can provide the travel service.
Does this sound like a reasonable solution to help get more listings and higher listing for different keywords?
Thanks for your time
I have not been on this forum in a long time, but will make it a point to come back often since there is so much good information.
In addition, information sites can better target those looking for just "information", and the link to a more commercial site (e.g. - we just so happen can provide pre-plan vacation package or something to that affect).
This method also allows targeting variations in markets.
To many sites attempt to be a "market catch all" and by doing this limit exposure in all.
Get real specific is the information site. Develop sub-sections to capture very specific needs. By doing this you will accomplish three goals:
1. develop enormous traffic (for an informative reach) about a destination, much like a commercial free movie.
2. The links to your primary "commercial" site induces very targeted click-throughs, interested in your client's services.
3. Many, many, completely unsolicited links. With the emphasis on information other site owners will link. The overall lack of commercial information makes your resource extremely inviting for this. And the links help a great deal.
thanks so much for your response. I thought this was a great approach but just thought I would run it by you first. Seems like a win win situation.
I sent your comments to the clients to back up my proposal and I am sure the client will now let my do the correct job for them. So easy for the clients to get confused when they read all this guaranteed search engine placements, doorway pages solve the ranking problems, so called experts saying that mirrors won't cause any problems. It is usually very tought to get people to believe the truth. They want to hear something that appears to be magic.
This client pays a search engine submission company against my recommendation. Have tried to explain to the client the reason they are listed so high is the time I have put in optimizing the site for search engines, the submission company just submits the site, which only takes a few minutes to sites that matter. Of course the submission company marketing says that they will assist in optimizing your site, but all they do is give you general suggestions about relevancy and give you a standard keyword density report and then say their done. But as usual, the clients don't always want to hear the truth. I hate to see them throw their money away. IF they have the money to spend why not send it to me if they just have to spend the money.
Sometimes I think I should quit being so honest so I could make more money.
thanks again for your help
Incidentally, sometimes honesty may take longer, but the pay-off is much greater.
Long-term has many rewards... trust early on takes that initial "once only" payment you would have gotten and turns it into payment, after payment, after payment.
A quick cash cow tends to produce "dissatisfaction", many negative referrals and not often very sustainable.
I was amazed on how google does the description. I thought I would be able to get exactly what I wanted as the description by putting the description text at the very top of the page before all the logos and headers, that did not work they still went into the main body of the site where the majority of the text is located and grabbed the description out of this. Guess I will have to move the description again. This seems to be rather tricky but I keep playing with it.
Should I be concerned about using a header tag for optimizing a web site? I normally don't use it because I hate the big text and find it hard to work it into a site and make it look pleasant in the flow of the web site.
Should I be concerned about using a header tag for optimizing a web site?
The Title of a page is very important <title>in the head of the page</title>
Is saying that - and realizing the keywords/keyphrases are as important, the title must be a reflection of the page content and the page content must be a reflection of visitor "needs".
A truism - "The FIND is more important than the SEARCH... the SEARCH only creates the FIND"
If a webmaster/SEOer places all their emphasis on the "SEARCH" it will not matter much.
The moment a "search engine user" becomes a "visitor", the page will not be able create the desire to take the next step to "act" simply because it was only there to develop the click-through.
