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Sorry if this is elementary, but I am a newbie! but I am keen to learn.
I have read through the faq's and monitored the site for a while and think I have a feel for it all.
I have a generic domain, ie shopping.co.uk and so the domain is 100% match to my main keyword, should this make it easier to get a top ranking?
And also as the match is 100% are there different things that can be done to emphasise this?
I particularly interested in getting a good position in Google UK, but then again who isn't!
Any advice would be gratefully received. ;)
That said, opinion varies although the general consensus is that the impact is not so strong that it could not be overcome by proper and extensive SEO work.
In other words, if you've got the domain, that's wonderful! But don't view it as a "ticket" to a #1 ranking. The domain is not something that you can continue to optimize once you've bought it...it's a static feature of your SEO campaign. So the thing to do now is to start working on other things that will improve your ranking. Your incoming links, your content, clean code, proper internal linking, etc...
Because the name is generic, and assuming there is enough value in the site that others will link to it, you will have a wealth of anchor text built up. As your example goes, the average "linker" will call your example site either "Shopping UK", "Shopping.co.uk", or even "Shopping".
Many people who link to my generically named site refer to it as "Keyword Keyword" in the anchor text. I always worked hard to get them to call it "Keyword-Keyword.com". This used to bother me, until I discovered that my high ranking on the domain term was due to the anchor text -
I'm working on that now. The site was originally developed using php and uses one main script, index.php, which calls individual html files to fill content within it.
It works great, but for seo it is pants, as all the linking is done within one php script.
Is there anyway that this can be got around, without me having to resort to recreating the whole site in static html all linked together?
It's important to note that when you do this, you'll need to setup the URL syntax so that it is spider friendly. (does not include question marks and the like...)
Along with wahat thejenn and xbase234 said, your url will help you out in your link text. Google has been wieghting link text very well. If your PHP pages are using querystring urls you can use a mod rewrite or take your chances with googles ability to crawl them. It is doing pretty well currently and is only getting better, but static pages will win out.