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SEO dilemma

Being sneaky with an all flash site...

         

Nick_W

8:22 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi all,

Let me briefly explain the scenario then ask some opinions...

  • Client has an all flash website.
  • Wants to rank for about 20 phrases (specialist phrases not ordinarily a big problem.)
  • Will not build an alternate site

Here's my thinking....

  • First give them a big reality check on their choice of keywords ;)
  • Use CSS to hide a div full of alternate content, optimized for the most relevant terms

...or should I think about cloaking, and creating a seperate site for SE's?

I know there are inherent dangers in my approach but the client is aware of it and says to go ahead...

Anyone else have any opinions, suggestions or comments?

Thanks

Nick

agerhart

8:26 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nick,

There are certainly a few different strategies that you can go with.

>>>>I know there are inherent dangers in my approach but the client is aware of it and says to go ahead...

It seems that you have creative freedom....go with it. One thing to remember is that if you are going to use an unconventional method, make sure there is a clause or addendum to the contract (if there is one) that addresses this. This will put you in the clear if they catch a penalty or some reprecussion from the method they approved of to save their Flash site.

Nick_W

8:30 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Actually it's a graphic design agency that want's me to do it for one or their clients... certainly no contract.....

Nick

fathom

8:42 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



CSS2 and layers with a text version under Flash, may help.

Macguru

8:42 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>>Will not build an alternate site

>>Anyone else have any opinions, suggestions or comments?

Forget about them, get a huge PPC budget, and/or cloak.

If they wont build some HTML version they loose SE referals and most users when they find the site. Cloaking is a more expensive because someone will have to develop content, anyhow.

They still believe you do your job with a magic wand?

I try to convince such prospects of using the right stuff, but rarely spend more than 2 hours at it with them.

When they mature, (if they do) they wont be back at you anyways. Most of these executive decisions hide stuff to puke about.

I dont want such customers. Why hire a consultant if they wont listen? Flush them down, dont waiste any more of your time.

Nick_W

8:46 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In some respects I agree...

However, I could always use some extra cash, and as it's for a client of a client I have no input really with the end person.

If it's just a matter of stuffing a div full of their keywords (in text, not just spammy) and getting them included in INK etc then it's easy money....

Nick

Macguru

8:51 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok then,

SPAM will get you almost anywhere. Just make sure it's at theyre own risk. Even then, it wont worth the bad mouthing you could get from this crap.

I would stay away from them.

Of course, it was just my 2 cents.ca.

Hunter

11:52 pm on Sep 3, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



'cmon Macguru, I think that's good advice, it must be worth more than 2 cents Canadian...

fathom

12:31 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'll pay a nickle! (Canadian nickle not US -- that would be too rich for my blood) :)

Macguru

7:08 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok, I will add some for a few pennies then.

Cloaked or spammy, 100 % flash sites usually dont get listed in major directories. Without those listings, some search engine rankings will be more difficult to achieve. I think it is part of a SEO's responsability to teach web designers how to built web sites that are at least compatible with the media.

Those not listening usually refuse to admit they did wrong. With such an ego in the way they will never see the value of a good SEO job. They will keep on popping those great 100 % flash sites and see the SEO service as a post production step. So you will always be stuck with the same dilemma working with them.

I my book, they can get some cheap doorways and metatag job elsewhere and get submitted to 30 000 search engines if they like. I wont risk my agency's reputation by popping spam for them.

[edited by: Macguru at 7:53 am (utc) on Sep. 4, 2002]

fathom

7:45 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Agree here Mac. A site completely designed in Flash, where all page turners are dynamic (in the applet) has only "real value" to direct visitors drummed up by other offline marketing means, or linked traffic banners, reciprocals, listings, etc.

Although I have had excellent success with Shockwave applets, the site itself is still HTML based. The dynamic content of the applets allowed mutliple listings in DMOZ (now 27 - of which most Shockwave "deeplinked" pages have two each) because of the dynamic ability to explain "specific topics" in many different categories visually and far better than text/image pairs.

These 27 listings -- transferred to Google, AOL, and most other search engines as well as DMOZ clone sites, substantially increased PR and pushed the pages to the top with only a limited amount of text, tags and attributes.

I don't see however, how a single applet (a complete site) and no text could achieve anything beyond targeting phrases that few others target (say 20 in total in SERP's).

Individual Flash "page turners" dynamically linked together may be able to produce slightly better results, but without a high degree of quality backlinks to induce an "authority status" I think the effort would be in vain.

Black Knight

10:47 am on Sep 4, 2002 (gmt 0)

10+ Year Member



You could be really mean of course, and set up a proxy site of your own to serve them. You could wrap their flash pages into your own wrappers, either using Frames or using SSI to include their Flash content within some decently optimised HTML. Then you charge them rent! ;)

Macguru

11:57 am on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Another penny for what it is worth. ;)

I promote a few sites that had a visible HTML version developped after the Flash version was made.

Visitors are offered a choice between HTML version and Flash version on home page (wich is HTML). Month after month, between 70% and 80% of visitors consistently pick the HTML version when given a choice. Same thing for the pages views. We average 4 views per visitors with the flash versions and a little less than 20 for the HTML version.

It seems that fixing search engine incompatiblity, by any means, but without making a decent visible HTML version wont solve all problems...

Nick_W

12:19 pm on Sep 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes, I'm pusshing for the html site as we speak, (drafting email) we'll see....

Nice one Knighty ;)

Nick