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Interesting to see the debate about layers, and I have something else to add.
We always recommend and try to get clients to use optimised visible text wherever possible. However a new example has emerged which we've never seen before.
So as not to alter the design too much, a client has put the optimised text at the bottom of the page in a scrolling box (sorry I'm not that technical, that may not be the best description).
Question is, is this an acceptable practise OR will it be ignored? Or worse, viewed as spamming? All our spider simulator tools see it fine, but that doesn't necessarily mean the engines will.
Any advice or opinions? Anyone out there who has used this method and seen results?
Cheers
Charon
PS: if it does work, I promise to let y'all know!
Can you clarify a little more about the scrolling box? Is it visible to the user and the search engines? Just the search engines?
If the box with the optimized content is not viewable to both the users and the search engines, it becomes questionable.