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doorway pages...

     
12:54 am on Jul 12, 2002 (gmt 0)

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Are doorway pages considred spam? or are they legit?
1:03 am on July 12, 2002 (gmt 0)

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You must have just read the Pandia Newsletter. ;)
2:12 pm on July 12, 2002 (gmt 0)

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It depends who is using them, how they are created, and how they are used and implemented on the site. There is no black and white, as a doorway page is simply a page created to target a keyword. All of my pages target keywords, so does that mean that all of my pages are doorway pages?
2:35 pm on July 12, 2002 (gmt 0)

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For directories doorway pages are spam.

Hugo

2:39 pm on July 12, 2002 (gmt 0)

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>>>For directories doorway pages are spam.

Again, this depends on your definition of doorway pages and how you use them.

2:56 pm on July 12, 2002 (gmt 0)

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WMW Glossary - Doorway Page
A page designed as an entrance to a website. Many doorway pages are specifically created to rank high on a particular search engine. Sometimes referred to as a Gateway Page or a Welcome Mat Page.

A WYSIWYG page (un-optimized) not designed to perform well in any search engine would theoretically be just an original web page.

Since we all know that content is king - the welcome mat is every page so if you help this a bit its now a doorway.

They don't hurt (even in DMOZ) if used wisely.

3:04 pm on July 12, 2002 (gmt 0)

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I think its time for the term doorway or gateway to be rebranded as it has too many definitions that lead to the connotation of spam.
3:09 pm on July 12, 2002 (gmt 0)

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I use doorways on a site I just did, they're not spammy, give real, valuable content but are optimixed for certain keywords and lead into relavant products...

Nick

3:14 pm on July 12, 2002 (gmt 0)

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I think spam is the mis-used definition.

The page isn't the problem.

3:25 pm on July 12, 2002 (gmt 0)

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I may have to disagree on that one! ;)

If you've reviewed as many sites as we have and have read the areas that discuss doorway pages, you'd be amazed at the message those methods of advertising send.

Its a matter of old school vs. new school and the old school way of advertising and/or developing these pages may not be appropriate anymore.

7:03 pm on July 12, 2002 (gmt 0)

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What is the best strategy and/or practices for using doorway pages?

If there has already been such a discussion, please provide a pointer?

7:13 pm on July 12, 2002 (gmt 0)

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There have been many discussions regarding doorway pages. Take your pick! [searchengineworld.com]
8:01 pm on July 12, 2002 (gmt 0)

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Its a matter of old school vs. new school and the old school way of advertising and/or developing these pages may not be appropriate anymore.

hmmm... "old" school of 8 (can't even drink legally at this age)

I actually prefer "landing page" however, this doesn't change the fact the page isn't the problem...

gumm'ers and embryo'ers alike are the problem not what we call the web page!

9:11 pm on July 12, 2002 (gmt 0)

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I think the key distinction is between "cookie-cutter" doorway pages, i.e., groups of vitually identical pages targeted at different keywords, and optimized content pages. If you say "doorway page" to many people, the first thing that pops into their head are auto-generated pages that all look alike except for the target words. Most SEs would consider these to be spam.

A content page optimized for a particular keyword/phrase may serve as a doorway page but wouldn't be considered spam.

9:20 pm on July 12, 2002 (gmt 0)

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Maybe so but... what does SEO really mean today especially with last weeks news of salon.com bankrupt but SEO'ers got their $95 million dollars. Took a look at the code.... robot ta indicates noindex,follow.

Banner Ads are a bum deal but they're still going strong!

Hiding the terms don't kill the so called "old school" past!

[edited by: fathom at 9:21 pm (utc) on July 12, 2002]

9:21 pm on July 12, 2002 (gmt 0)

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So what are your thoughts about whether the "doorway pages" are linked from any internal site navigation or are simply "landing pages" that link the user into the site to which they will never return?

Example: A newly developed $1-2 million dollar per home development really won't have 40 pages of "real" content to optimize and so you "may" develop many "optimized landing pages" for a large selection of keywords. Is this "spam"?

Does this matter? What is your experience from the actual SE's?

I look forward to your thoughts!

9:36 pm on July 12, 2002 (gmt 0)

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why not 40 pages of real content.

God, a 1-2 million dollar home would have alot to talk about

the over design (victoria, colonial etc.)
a virtual tour and static pages
the bar!!!
dining room
kitchette
master bedroom
guest rooms
3 1/2 baths
rec room
study/library
furnishings
centralvac
fireplace
landscaping
the indoor/outdoor pool
patio
rose garden
guest bungalow
(2) car interior car port
solar heating
environmental friendly
security
warrantees
site maintenance (lawn etc.)

I could keep going on
No doorways though, that's old school :) LOL

9:39 pm on July 12, 2002 (gmt 0)

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Does this matter? What is your experience from the actual SE's?

Yes it matters a great deal, but the members within this forum can assist greatly.

Including this old salt - first tip DMOZ.org

[edited by: fathom at 9:43 pm (utc) on July 12, 2002]

9:42 pm on July 12, 2002 (gmt 0)

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> why not 40 pages of real content.

That is the key phrase right above. I've always been a believer in breaking website content down into its least common denominator. The above is a prime example of how to do it. Now, you have to strategically link those pages together so they follow a logical navigation structure.

9:45 pm on July 12, 2002 (gmt 0)

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sorry pageone! All in fun!
9:58 pm on July 12, 2002 (gmt 0)

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Welcome to WebmasterWorld RaraAvis.

I've had a bad day so please excuse me.

To start - Any site can easily be optimized but content must be matched to the market you are attempting to attract.

I've never researched a million dollar home being advertise online before, my first thought would be if possible:

would need to focus on the real estate agents vice the end homeowner.

Notwithstanding that if any such market is available it can be found and a web site optimized such that those interested would easily locate the site.

[edited by: fathom at 12:18 am (utc) on July 13, 2002]

11:12 pm on July 12, 2002 (gmt 0)

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fathom,

Actually, the keywords for which this site would be optimized would be (for example) things like:

greenville executive homes
greenville gated communities
greenville lake property
greenville lake homes
south carolia private communities
south carolia master planned communities
John Weiland Homes
etc.

We really focused on about 25 "similar" keywords/phrases and have identified the top 5 or so from which we get the most traffic to the site.

I suppose it would be possible to create more content on the site, but I'm not sure how I would create anywhere near 40 pages. The available homes/homesites are maintained from a database backend.

Anyway, I appreciate the feedback!

11:33 pm on July 12, 2002 (gmt 0)

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> The available homes/homesites are maintained from a database backend.

Hmmm, that's the part that makes it very easy to generate multiple pages that are relative to each home. Build the template, plug in the variables, build an index page and viola!

12:11 am on July 13, 2002 (gmt 0)

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PageOne,

Of course each page has a "details" page w/ description, floor plans, builder, amenities, etc. But isn't there an issue w/ SE's indexing pages like /details.asp?ID=123 ?

12:18 am on July 13, 2002 (gmt 0)

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fathom,

I'm not sure I understand why you think the other key phrases aren't useful. We drive a tremdous amount of traffic w/ those kinds of keywords with quite a few real estate/development clients.

When folks are searching for $1-2 million dollar properties, "executive homes", "gated communities", "somecity lake property" is a big deal.

Your thoughts are really appreciated.

12:24 am on July 13, 2002 (gmt 0)

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fathom,

What we have found is that we may rank well for the "generic" or "national" key phrases (always in the top 10) and they always show up in our TOP 20 Keywords by Server in site stats, but that the actual LEADS are area/city specific based on our tracking the HTTP_RERERER through the contact form.

That is not the case, however, for our medical clients who, by a nicely designed site and great SEO, get patients to drive from out of state for a medical procedure because they are preceived to be "the place" to have it done.

Thoughts?

12:26 am on July 13, 2002 (gmt 0)

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I forgot to mention that I just made up the city. I bet if you try Lake Lanier Real Estate or Atlanta Executive Homes it would show search results. :)
12:37 am on July 13, 2002 (gmt 0)

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I really appreciate your help anyway. I'm really wanting to streamline our SEO w/ "best practices" and y'all have been tremendously helpful.

Thanks a million!

4:32 am on July 13, 2002 (gmt 0)

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If you pay to have a doorway included in a database is opened to banning?
If they willing to accept payment I say no ban.
If the page returns the information the user is looking for, I say no spam.
Doorway pages are created to get around pages that are designed with only design in mind.
If you can create a doorway that includes many of the design properties of the original and meets the requirements of the database algo, you have a value added quality product that delivers both to the user and the client.
Is this spam?
Not in my book.
Will it be banned?
Doubt it.
After all it is all about fair and free enterprise.