Forum Moderators: open
From the article, "But the cottage industry in search-engine optimization is no darling among many of the search engines themselves. Companies such as Google, whose www.google.com is one of the Net's most popular search sites, and Inktomi Corp., which operates the MSN Search site at [search.msn.com,...] say they work hard to protect the purity of their results. "We make our pages as objective as we can. We consider our search results editorial content," Matt Cutts, a Google software engineer, said."
Sounds real good, except the second sentence contradicts the first sentence. Editorial content by nature is subjective. I think this was just an obfuscatorial (is that a word?) statement used to just give a good quote without actually committing to anything.
