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When my home page was designed we placed all the copy into an image for formatting and layout reasons. There's not a lot of it but I was wondering if the alt attribute tag should have all the text that is shown in the image so robots can pick up on keywords.
Will they even pick up on alt tag content?
The most important things, in my opinion, are...
1.) Making sure your pages have a title that will look good to a web searcher. (Look for your keywords on a search engine, and see which page titles are the most appealing for starters... Which ones would YOU want to visit?)
2.) Making sure you have enough quality content to keep the visitor on your site after they click on that fabulous title, and...
3.) Making sure enough other sites link to yours using that fabulous title or an equally good text description that the search engines realize how important your site is while they're out crawling links.