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A pretty good article on testing and tuning your Adwords ads to increase clickthrough
Good idea.. Im sure Im not the only one having trouble getting the min. click-through percentage to continue my ADWords Select campaigns. There needs to some education on how to write ads that attract better click throughs sure, but also on some other problems.
Good article.
But still hasn't solved my problem.. I still think there is a real problem for people with very specific keywords to target and who dont want hundreds of inappropriate clicks. Google wants it to work in their favour of course. They need click thoughs. Reasonable.. It's either get the click throughs or google turns you off, so you dont get brand exposure that you dont pay for. As far as Overture is concerned, they dont seem to care that we get lower percentage click thoughs. Easier to work for me now than Adwords select.
Im making a wild guess that Google is having problems with getting very specific keyword campaigns to work, so they are suggesting that the Ad wording is the problem, not their relatively high minimum click through requirements. So they are now asking for their pound of flesh from on-side authorities.
Nice peice of google PR thanks Jakob!
Now let's have more - and more that addresses the real problem here. We all want to support Google, we just want to be able to do it even if we are small guys and are targeting very specific terms.
