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The reason i'm asking is I plan to use php/mysql to create pages. My idea is to have a basic, text only html page sitting on the directory that a bot can read. I will have a index.php that will load these basic pages into a template, striping out what is not needed in order to display to a viewer. The basic page will be used to provide a "text only" version as well and will contain the keywords and other meta info.
Following this (and sometimes seperate), they run it through a spam penalty/ban filter to get rid of people who are obviously trying to cheat...but that's another story :)