Forum Moderators: not2easy
These are some things I've already done, but now I'm fresh out of ideas!
1) I've made some 'information pages' on specific brand names, taking content from the manufacuter catalogs.
2) I've made a 'resource page' with links and desriptions about a closely related subject.
3) I've made a site map
4) I'm trying to make an FAQ (but there are some issues there I won't go into)
What some people do, is read the relevant books/articles, then wait a few days before writing anything on the subject yourself. This helps ensure what you write is in your own words, and not in the words of the author you just read.
Sayign a Widget is small furry and green, in the same order as teh book is ok as long as it's not a reproduction, verbatim, are nearly so. In fact hte law is a bit fuzzy there and has often caused problems (like paraphrasing).
Just write the same facts in your own words and you should be ok.
SN
We all learn stuff from somewhere else, but that doesn't mean we have to attribute it to what someone told you. Same for content. I check stuff out from the library and buy books- and consult experts in person, when preparing content. Interviewing experts, especially by email, is a great way for generating content. I'm also contributing articles as a way to generate exposure (offline and online) as well.
Re-read those product descriptions. You might be able to expand on some parts of the description, and turn them into an article on its own. If you sell fuzzy green widgets, you could add content on "Just how fuzzy are our fuzzy green widgets?" or "Why is green the most popular color of fuzzy widgets?"
Also think about adding testimonials, customer review, recommended uses (this works for all but the most painfully obvious products), etc.
We make it a poitn to painstankingly research each one, answer by email and then add it to relevant FAQ sections.
Often that leads us to whole new subtopics and extra pages.
Also whatch those search keywords in your referers, they tell a lot what people associate with your main keywords.
SN
This has worked well on some of my sites, for things like humorous parenting advice or investment ideas (that now seem so ludicrous - but are FILLED with keywords and supply some humor). Also, if you are looking at books that are more recent, you can contact the author or publisher and get authorization to reprint portions. I have publishers that send me every new book they have allowing be to copy a chapter or section, and I in-turn link to them, the author, or the book right on Amazon.
[edited by: engine at 5:39 pm (utc) on Sep. 18, 2003]
[edit reason] fixed link [/edit]