Books on eCopywriting

Can anyone recommend

[aaronjf]

Can anyone recommend a book or books they have found helpful for writing copy for products - web specific?

[digitalghost]

Sure:

[webmasterworld.com...]

;)

[aaronjf]

thanks digitalghost, that was exaclty what I was looking for.

[John_Glube]

Hi Aaron,

Follows are some additional materials:

1. Scientific Advertising by Claude C. Hopkins

2. Reason-Why Advertising by John E. Kennedy

3. The First Hundred Million by E. Haldeman-Julius

4. Robert Collier's Million Dollar Sales Letters

I appreciate these are classics.

For recent works and to get a bit of a taste, you may wish to consider checking out:

1. Maria Velosso and Yanik Silver - both of whom have authored excellent web copywriting e-books.

Trusting this helps,

Kind regards,

John Glube
Toronto, Canada