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What should be the language of content

Content writing

         

Paras

12:20 pm on Sep 28, 2005 (gmt 0)



I have noticed, that many writer make use of heavy words in thier contents.

I think the users of most part of the world are non English, as they have their own languages.

Should we use such heavy words?

What is your opinion?

Beagle

5:43 pm on Sep 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That depends on a number of things. Some of the most important, IMHO, would be --

--The audience. If you believe there's an audience or set of customers in your industry/niche who would welcome a site with simpler English than your competitors use, why not offer it to them? [ETA: Paras, I've just read some of your other posts, and see that you're interested in writing content for a variety of sites. But I'd think this could still be a selling point for using simpler English.]

--The subject. In some technical areas, it would be difficult to use only simple words, although people involved in those areas should be able to understand the technical terminology. Also, the use of simple English would be less important on some sites than on others. For example, I'd assume that most visitors to a site centered around books published in English would have a pretty good grasp of the language. [ETA: Again, in writing for a variety of sites, this would be something to think about.]

--Your own level of comfort with the language. I've been a copy editor for 25 years (yes, some of us do still exist), as well as doing my own writing, and I can tell you that simple correct English beats more advanced but incorrect English every time. In fact, simple correct English usually beats more advanced correct English. The only time a longer word is better than a shorter word is when the longer one says exactly what you want to say better than the shorter one does. Using big words for the sake of using big words is bad writing, whether you're writing for native English speakers or not. [ETA: This is true whether you're writing for your own site(s) or someone else's.]

flightcommand

7:40 pm on Sep 28, 2005 (gmt 0)

10+ Year Member



Some time ago an Admiral in the US Navy, in an effort to reduce verbosity (wordiness) and superlatives from those in his command came up with a unique solution. His officers and sailors were instructed to substitute damn for very in their communications. They were then instructed to edit out all profanity. Result - brevity and better communication. Most communication is better when less is more.:}>

Beagle

9:43 pm on Sep 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



An Admiral who follows Mark Twain's advice -- wonderful! This was Samuel Clemens's solution when he worked with journalists: Whenever you want to use the word "very," substitute "damn" -- your editor will take out the profanity and you'll be left with better writing.

Over 20 years ago, on my first copy editing job, the paper's city editor suggested that every time someone wanted to use "very," they should substitute "damn," and see if they really meant the statement to be that strong. If not, they didn't need "very." I thought this was sage advice; it wasn't until some years later I learned it was a twist on ol' Sam's idea.
8-)

Content Writer

11:45 pm on Sep 28, 2005 (gmt 0)

10+ Year Member



Damn funny if nothing else, the following, written last October by some Nathan Littlefield (The Atlantic), as a profile of who advertisers are bidding the most for:

one who is either rich or grievously injured, not especially bright, and principally concerned with sex, litigation, and profit

please don't tell me Mark Twain said it first.

So, okay, suppose you're writing to greedy dummies. Or suppose you're not. Simplifying prose is almost always good. Even intelligent readers appreciate a clear message.

But that doesn't mean shy away from big words. The problem with clarity, I think, stems more from big sentences than it does from big words.

People often guess at what unfamiliar words mean, and they do fine. If everything else is written well, the reader extrapolates the meaning, gets the jist.

Convoluded sentence structure, however, turns people off. By page three of the same sentence, you're not going to have many readers left.

Yet another great way to bore readers is with a limited vocabulary. Give your readers the benefit of the doubt, even if they're new to English, that they can do words.

That's the thing about language: people learn new words all the time, and even make them up, a lot.

Here's an example: I know about 10,000 words in Spanish. Great. Problem is, there's a comparatively itsy bitsy handful of grammatical rules, and I still haven't mastered them. Probably never will.

But if I pick up a dictionary and start memorizing, I can easily have 10 more words in an hour.

So that's that. The magic of tongues. Point is: it won't hurt to load up your writing with good, big words. People will like it.

Now, what I'm about to say may seem like total voodoo, but I still think it's worth saying: search engines will like your big words too--and I'm not necessarily talking about keywords.

Really, when writing for search engines, I sometimes think that every time I throw in a new, unique word I'm actually stocking up on spider-nip, creating the impression of more intelligent writing and therefore helping to get the page in on 'quality.'

This could have something to do with LSI, expansion of key concepts, possibly keyword phrase variation, appropriate reduction of keyword density or that room full of gold coins in Super Mario Land. Who knows. It's just kinduva feeling at this point.

Any thoughts?

flightcommand

5:23 am on Sep 29, 2005 (gmt 0)

10+ Year Member



Humph, harumph...I just hate it when some clever idea like damn for very doesn't get proper attribution when I read it and I repeat it without proper attribution. Sorta makes me feel like literature for Dummies. Oh well. As for words and structure and spiders or is it spyders..no I guess spyders are on the stock exchange..anyway..I suppose all those engineers making up the algorithms and such must have relatively hefty vocabularies ergo they probably slip in some Groucho like "Secret word" reward for polysyllabic words.<{:

Paras

5:51 am on Sep 29, 2005 (gmt 0)



Well... Well... thanks a lot you expert people for giving such excellent advices.

However, I am still little bit confused.

My aim is to make content understanble to everybody, not to teach languange and make them to use dictionaries.

I am not at all enemy of big words, but, certainly of when used unneccessarily.

Thank you good people.

Beagle

12:28 am on Oct 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...I'm actually stocking up on spider-nip, creating the impression of more intelligent writing and therefore helping to get the page in on 'quality.'

Aha! Getting the spiders drunk on those big words so you can have your way with them, eh? 8-)) Or at least so they stagger all over your site. ;-)

I agree completely that convoluted sentences are at least as big a problem as too much verbosity. Passive voice is a major culprit there.

Paras, sorry if we've gotten too far off the track. Your last post really says it all. There's nothing wrong with using a big word if it helps to make things clear. Sometimes if you find the right "big word" to say exactly what you want to say, it can take the place of 4 or 5 smaller words, which isn't a bad thing. Whatever it takes to make your writing as clear as it can be is the right way to go (unless, say, you're writing Ulysses or something ;-) ).

Paras

5:01 am on Oct 1, 2005 (gmt 0)



I know that many a times BIG words save writing two three lines, but I am asking about really unnecessary use of this BIG words.

For example: the network "paradigm"
We could have write "model" "pattern" "standard" etc.

However, "Paradigm is a word who could compel non-English users to refer dictionary. Who, has such time?

Rimpy

11:22 am on Oct 18, 2005 (gmt 0)

10+ Year Member



Content on any website is written for a target audience. Thus, the usage of language should be such that it is easily understandable for the targetted group.

Use of heavy vocablury, though not completely be avoided but should be restricted.

Sometimes a few heavy words may appeal to certain people and make your content look more professional. One should however be very careful in overusing such words and try to keep the writing as simple as possible.
Afterall one writes to be read and understood.