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Clusters, Topics and Optimization for Alltheweb.com

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5:30 pm on Jul 2, 2003 (gmt 0)

10+ Year Member



When searching a url on alltheweb.com it lists clusters under the results. Are these in any particular order?
5:44 pm on Jul 3, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



In order of their findings of relevance of the particular hosts...? :)

For what it's worth, most of my sites / pages that do well on Google seem to be having similar 'impact' on Alltheweb, though their db is a lot smaller (from their page) so I would guess that there is either less competition - making it 'easier' or their algo uses some similar parameters.

Though, for all the good rankings, getting more than a few clicks a day from Alltheweb derived sources whilst targeting the USA market - simply doesn't happen for the niche I cater to.

5:58 pm on Jul 3, 2003 (gmt 0)

10+ Year Member



No I get that. It appears that in order of relevance:

a, b, c
x, y, z

the set {a,b,c} has been determined to be more relevant than the set below it.

but in most cases in the set {a, b, c} the keywords a, b, and c have been placed together because of user searches.

On several occasions lately, in local searches, I've seen the clusters appear as such:

country, state, city
state, city, service

as if they were incorporating a directory...

seems counterintuitive people are searching like that.

6:02 pm on Jul 3, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Um, correct me if I'm wrong but Alltheweb offers:

Paid for inclusion on an annual (or six month?) basis.
XML inclusion, which is a Cost Per Click Program.

How do you know the 'wacky stuff' isn't paid for urls that they are trying to drive revenue from even though they don't match as well as others?

Answer: We don't know, because XML / PFI stuff (last I read through their marketing materials) isn't labeled on a per url basis.

The other possibility is that their results are simply wacky :) Me? I'd rather believe it's $$$ that corrupts the results, rather than a 'mysterious algo' much simpler to believe in the dollar bill. ;)

6:06 pm on Jul 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



jg, what are you basing that on? I know for the dozen of so keywords I target on Google, I'm ranked highly on ATW as well and I most certainly haven't paid them. Yes, they have Overture results but I know I don't use PFI and rank highly over there.

(if only ranking highly on ATW meant anything)

6:18 pm on Jul 3, 2003 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>>basing that on

The previous comment about 'wacky results' that weren't easily explained.

Look for the $$$, in most businesses, and you will find answers to your questions.

And if you read the entire thread, you'll note that for my sites, I said I was achieving great results as well in Alltheweb - and nope, didn't pay dime #1. Well, I did use the wording "similar impact" perhaps that wasn't clear enough.

6:27 pm on Jul 3, 2003 (gmt 0)

10+ Year Member



Interesting JG. Even if that would be the case though I don't see the impact anywhere but in those clusters at the bottom of the page. I don't see influence in the SERP.

I will second that fantastic listings in Alltheweb.com don't make me a cent.

and after we've all just admitted that...back to work on something productive ;-)

9:31 pm on Jul 3, 2003 (gmt 0)

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Okay, back on topic:
Typing in a url in AlltheWeb gives related Topics.
Those are based on directory structure taken from the ODP.
Clicking on one of those topics presents you with a list results, which can be further refined with a list of Clusters.
So Topics and Clusters are not the same. Are Topics static, Cluster on the other hand built on the fly? I think so, but to give a informed answer would warrant some more research.

A recent discussion on the clusters is here:
[webmasterworld.com...]

I for one do not think this topicalisation/cluster building has a major influence on ranking of the serps, at least not a direct one.
I think it rather works on parallel channels, i.e. the ranking of serps is influenced by the factors, which also are the foundation of topicalisation and cluster building.

So what is Topics and Clusters then? John Lervik, CEO of Fast, the company that owned ATW and developed the technology, has explained his vision for the future of websearch [webmasterworld.com] on the Internet Librarian International 2003 [internet-librarian.com] this spring. One point he thought was worthwile to explore further was what he calls: Tools for assisting [the user] in efficiently navigating the result set.

Fast/Alltheweb had been working on that since 2001 at least, the first beta Topics appeared in November that year.

9:37 pm on Jul 3, 2003 (gmt 0)

10+ Year Member



Thank you very much Heini. Very detailed and specific answer. Much appreciated sir.
 

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