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a search for Brette Tabke Biography
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Lots of Biographys but not that many Brett Tabke's about
This is a 2.3 meg file (dial up download warning :))
The explanation for that decision may be in one of the slides:
Lervik estimates the revenue/cost situation between portals/destinations, paid listings providers, and search providers:
For 2002 he says:
$1,4 Billion revenue from advertizers to Paid listings providers, mostly PPC (OV, Google)
split 35/65 between providers (OV, Google, INK, Fast)and destinations (Y!, MSN, Google, Lycos etc).
Only 5% go to search providers via the portals/destinations.
Costs are split 45% portals/destinations, 30% paidlistings providers, 20% search providers.
Basically those figures lead to the conclusion given by Lervik in his CEO statement looking back at 2002 and the selling off of websearch:
In the Internet or Web Search sector, we were one of the top players in a small and low margin business.http://www.fast.no/article/view/415/
As to the outloook on websearch future, Lervik has some interesting ideas, which basically lead into three directions:
- better understanding of queries, mostly through linguistic analysis
- better understanding of content of documents, mostly by topical analysis
- better presentation of results, enabled by more preprocessing, resulting in more information related to the results
The last point is pretty interesting, as he talks about extracting meaningful terms from documents for refinement, which leads to a serp which presents the user with additional info about the context of the results. Examples of meaningful terms include product names, persinal names, geographical data.
It's also interesting to note how prominently anchor text figures in the presentation, where it says:
Anchor text is the best way to answer general queries in an adequate wayLooks like I was right in seeing a lot of anchor text reliance working in ATW's algo lately :)
All in all a fascinating insight into the way a search engine's view on websearch.
If any of this has any bearing on the future of ATW/AV - only time will tell.
Anyway - thanks, Mr Lervik and thanks to the Fast people for building a great search engine. You all have done a fantastic job from 1999-2003. Other than many of the other search engines you have never ceased to develop your search technology further, being on the forefront of websearch all the time.