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I use ATW to search 'coz it's better at pulling out the stuff I'm looking for than Google and knowing how good G is at losing stuff, I trust ATW a lot more. I s'pose there are an awful lot of people who don't even know it exists. I've got their search box on some of my pages but I don't think that's going to make a massive difference... :-)
Perhaps not, but if 5,000 websites all actively promote ATW? Or 10, 000 - 100,000 sites? Over time it will make a difference. ATW is a highly worthy engine and it is a shame it does not get more attention.
Choose a search engine, put up a link or a searchbox and tell your visitors why you like it. Recommend they try it.
We all complain about having too many eggs in one basket. Sometimes you have to build another basket. ;)